07 Mar 11 8:15 am
First of all, I agree with James in that it is highly unlikely that changing your theme will improve your ranking in Google.
Have you updated to the latest version of Affilotheme; version 3.0?
This offers many more features plus it would mean you have little, if anything, to change on your site. You may also find that your theme is not static at all; it just appears that way. If your articles are appearing in the side-bar then it is highly likely that they are posts as pages don’t appear in the side-bar. Check your Read Settings and you may find that that it is set to posts. As you add new posts the Affilotheme automatically adds them to the side-bar in reverse chronological order whereas pages don’t show on the side-bar at all unless you manually create a link for them.
What is your permalink structure?
Are you using the default; i.e. yourblog.com/?p=nnn or are you using ‘pretty links’?
Whenever I create a blog I always create at least one category and then set my permalinks to /%category%/%postname%/ and then it doesn’t matter how I restructure my blog after that. If you want to change your permalinks this can be tricky for your existing posts as they are set in the database but Dan Lee has a WordPress plug-in that can help you to change your permalinks. Be careful with permalinks as I have learned this one the hard way.
Are your links affiliate links?
If you have used the Affiliate Redirect feature of the Affilotheme; i.e. yourblog.com/go/yourproduct, then this will definitely affect your links
I don’t believe that your rankings will drop after changing the theme but it won’t improve them either unless you are changing to a theme such as Frugal or Atahualpa which include SEO and you are not already using a SEO plugin.
What plug-ins are you using?
Are you using All-In-One SEO? Are you using XML sightmaps? Are you using Google Analytics to see where your traffic is coming from? The reason I ask this is that you can get the Google spiders to crawl your site again just by editing a one of your posts or all of them. Change a word in the description, optimise your description, edit a meta-tag, add a keyword, change a word in your post. When you press the update button on your post, this updates the sitemap which notifies Google to visit your site again.
James and Troy are right when they say that the new algorithm implemented by Google may have affected your ranking. The way to check is to see if your ranking in Yahoo or Bing has changed. If not then it is highly likely that your on page SEO is fine but you may have to review your back-linking strategy for Google. As you are a Premium member the Premium tools may assist you here as may Traffic Travis.
Where is your site or sites hosted?
The reason I ask is that as a Premium member you have a hosting option and if the site is hosted by Affilorama then one of their brilliant engineers, like Mike A, may help you with this. They can update the Affilotheme for you and probably run a backup to ensure that everything is safe.
If you do this yourself; install the new theme. You’re right, you can do this using Filezilla to upload it however check first to see if you can add the theme without having to upload; for example, let’s say you wanted to add the Atahualpa theme; just select “Add Theme” and then search for the name Atahualpa. WordPress will find this and ask you if you wish to install it. Select install. Once installed it is just a matter of activating it.
I am unsure about your sites as you have not provided any links but may I offer a few suggestions that may help your ranking without having to change your theme. I did do a quick search and found your best monster dolls site; my granddaughter would love those as she’s not really into Barbie. Anyway, I digress. Have you considered adding lead capture to your site?
The reason I say this is that it appears to me that your monster doll site has lost its Google ranking but you have maintained your ranking in Yahoo and Bing so this says to me that your on-page SEO is still okay. You can leverage your ranking with Yahoo and Bing to build a list of subscribers or leads, build a relationship, turn the leads into customers, turn the customers into repeat customers or clients plus you can use your newsletters to link to your blog posts; this can improve your ranking as your traffic to your blog posts is coming from Google, Yahoo and Microsoft as these are the major email service providers.
In regard to your doll niche (assuming I have this right), this is a niche that would be well suited to the viral nature of FaceBook. How? Create a FaceBook business page and link it to your site and vice versa. Add a like button to your posts. Turn on comments but link the comments to FaceBook; i.e. to make a comment a visitor logs in using their FaceBook profile and the comment goes on their wall as well as your blog post. Your niche is well suited to FaceBook; FaceBook activity will help you rank in Google and the viral nature of FaceBook will help your business to grow.
In summary, I’d suggest not rushing into changing the theme as Affilotheme version 3.0 has many features well suited to affiliate marketers. And as James and Troy have said, I don’t believe that changing the theme will improve your ranking with Google.
If the Affilorama support team aren’t able to help you upgrade or change your theme because it is hosted somewhere else then look at Affilorama Services as you may find someone who can help you there; possibly James or Troy.
I hope find these ideas and tips useful.