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Market Research for Affiliate Marketers

Market Research

The key to becoming a successful affiliate is conducting a bit of research before you sink time (and maybe money) into a campaign. Think what it would be like if you built a resort full of all of the trimmings: crisp white towels, Egyptian cotton sheets, 10 pools, a 5-star restaurant, and flawlessly beautiful architecture... But it's on the moon and there are no people, so you can't profit from your efforts. 

If you spend all your time building a website or a campaign where there is no market, you will come up short, and it's just not worth it. You need to figure out which topics, or "niches," are in hot demand, and then find an affiliate network with a good variety of products to promote. This will enable you to build a niche-specific website, with strong products that will be easy to promote for commissions.

One of the most important things to practice as an affiliate marketer is what's known as "keyword research." Keywords, or the terms or phrases people type into Google, can be the best way of finding out what exactly what people are looking for. If you can find some popular phrases, and convince search engines like Google that your website has relevant information about them, you'll get the rankings you need to get people to your affiliate links.

The lessons in this section will help you to find a profitable niche market, as well as good affiliate networks and products. You'll also learn a thing or two about that ever-important keyword research.


Learn About Market Research for Affiliates

Best Niches for Affiliate Marketing

For many new affiliates, the biggest hurdle to getting started is deciding on a product to promote, or a topic to build a website on. Here's some help!

Keyword Research: SEO Competition Analysis

When it comes to search engine optimization, you need to look at the competition and figure out whether it's worth optimizing for a specific keyword.

What does your market want?

It's pretty hard to promote products when you don't know who your market is or what they like. Find out what your market wants!

10 Alternatives to ClickBank

In this lesson, you learn about some other great affiliate network alternatives to Clickbank, and the advantages you can get from each!

How to do Keyword Research: 7 Techniques & Tools

In this lesson we cover 7 valuable techniques and tools to help you develop the best keywords for your niche.

Understanding market interactions

Ideally you want to find markets that are successful for both PPC and SEO. The question is whether it’s worthwhile selling in a market where only one works well.

How to Choose an Affiliate Program

Before you throw yourself into marketing, it’s critical that you select a good market in which to use your skills. In this lesson we show you how to do just that!

How to use CJ Affiliate by Conversant (Formerly Commission Junction)

In this lesson, we'll give you a quick tour of how to signup for Commission Junction and apply for your first affiliate program.


Recommended Market Research Products


AffiloTools crunches data from a range of premium sources to find out what's REALLY happening on your website. Search engines, social media, revenue... All your most important data, all in one place. You can check the health of your website to ensure nothing is holding you back, manage your keywords, check up on your traffic, and even manage your social media efforts. 

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Essential Resources Every New Affiliate Marketer Needs New to affiliate marketing? Not sure what it's all about? Then let us get you started!
Market Research for Affiliate Marketers To be a successful affiliate you must learn how to research their market before dedicating your precious time.
Site Building As an affiliate, chances are you'll end up building a website or two. Here's your basic quickstart!
Content Creation This section is all about content: How to write it, how to get it written for you, and other useful goodies!
Marketing Ideas Needing inspiration? Wanting to go outside the box? Take a look in here for your next few marketing ideas!
Search Engine Optimization Search engine optimization (SEO) is a major way of getting traffic to your site at minimal cost! Learn how to put it to use!
Pay Per Click Pay-per-click is one major method affiliates use to get traffic. Learn what it is and how you can use it effectively!
Affiliate Outsourcing No one person can do everything on their own. Learn how to reduce (or even eliminate!) your workload with outsourcing.