How to not screw up Affiliate Marketing

This is smart advice for anyone just getting started, so pay attention!

Chapter 1

Sometimes it pays to be lazy...

Let me paint a picture...

You’ve decided to become an online entrepreneur, and make money through affiliate marketing.

You chose affiliate marketing because you heard it’s pretty easy to get started: you don’t need to build your own product (you just promote everyone else’s), the money can be fantastic, and it’s much easier to build a passive income than most other ways of making money online.

Imagine waking up in the morning and logging into your affiliate account to check how much money you’ve made overnight.

“Hmm… only $150 last night… it was a bit of a slow one…”

You lounge around in bed with your laptop, drinking a coffee and reading the news sites, before padding across the hall into your office around 10am to start “work”.

“Work” involves adding some new content to your website, or sending an email to all the people subscribed to your newsletter. Or you might be chatting back and forth with the guy who is creating content for your new project. Or approving a graphic created by your designer in the Philippines.

It’s not hard, but then, you don’t really need to do much. Your site basically sits there, making money on autopilot.

You stop work at around 2pm so you can meet a friend for coffee. He’s complaining about his job — he’s overworked, his colleagues aren’t pulling their weight, and his boss is an egomaniacal jerk who doesn’t know his ass from his elbow.

You feel pretty glad that you don’t have to deal with that anymore.

He goes back to work and you spend the rest of the day seeing friends and family.

You check your earnings again just before you go to bed, and see that you’ve made another $300 today. Not too bad for a day’s “work”. In fact, you think you might take tomorrow off…


This is what my average day looks like. I’m not one of those high-profile “look at me!” affiliates, flaunting my cars and mansions. (I drive a 10-year-old hatchback and I rent my apartment.)

But I run three reasonably small affiliate sites, and from those I earn more than a full-time income.

The best part about it is that I don’t really need to do anything to my websites. 

My only ongoing costs are my monthly hosting charges, and the fees for sending out my newsletter. It’s less than a hundred bucks a month.

I don’t pay for advertising.

I don’t have to keep adding new content to my websites.

They just work.

And I’m going to show you how to make an autopilot affiliate site, just like mine.

How did I get here?

I built my first affiliate site in 2007 after going through a training course for beginner affiliates.

The course focused on building “search engine optimized” websites — Websites full of content that attracts visitors from search engines like Google. Those visitors come to read your articles, and then BOOM! You promote affiliate products to them and earn money.

I liked the idea of building a site that would get traffic from the search engines because search engine traffic is free.

I could have taken a faster approach and just paid for advertising to get visitors — lots of people were doing that. If you’re paying for your visitors you can basically jump straight in the deep end and you have the potential to start earning straight away.

But… I really wasn’t sure what I was doing, and I was $4000 in debt on my credit card, so I wanted to get my feet wet in the free-est way possible.

Also if we’re being honest here, I wasn’t even 100% convinced that affiliate marketing would work for me.

And to tell the truth… it didn’t work for me.

I made one sale in my first year as an affiliate, and barely anything for the next couple of years after that.

Looking back now, I can see why I failed.

I was lazy.

Lazy how? Well here’s a flashback for you: Back in 2007 you could just build links to your own site by submitting things to directories, “spinning” articles, building “web 2.0” properties, and a bunch of other things.

Links are important for getting your website to the top of Google. So if you had the time (or the money to hire someone) you could use these methods of building links to get your website to the top of the Google search rankings reasonably reliably.

And with those top rankings, you could get lots of visitors, and turn them into lots of money.

Traffic = money!

But lazy old me couldn’t be bothered going out there and building links. I just didn’t have the dedication for that.

To add insult to injury, I went rogue with my website content. I was supposed to create my content around words and phrases (keywords) that lots of people were searching for in the search engines.

But to me, those topics were too boring and vague to be useful to anyone, so instead I just created the kind of stuff that I would want to read myself and ignored the keywords.

And the result?

An embarrassment. I’d done everything wrong.

After about a year online, my site was averaging around 150 visitors a week. I kept it online because it wasn’t really costing me anything to run, but I didn’t put any more work into it.

‍My monthly website traffic after being online for a year. If you look closely you’ll see a tumbleweed blowing past.

After FIVE years of just sitting there it was it was getting around 7000 visits a month. 

It was growing slowly, but it made so little money that I started calling those earnings my “couch money” — it was like the spare change you find tucked down behind your couch cushions when you vacuum: kinda fun to find, but not exactly enough to live on.

I figured that I simply wasn’t evil enough to be an affiliate marketer. I couldn’t play the game.

But then the game changed...

In 2012 Google released their “Penguin” update, which changed the way Google looked at certain kinds of links (and therefore it changed the way they ranked websites).

Remember all those links I was supposed to have built if I had wanted to get my website ranking well in 2007? Yeah, Google decided it didn’t like those anymore.

Those “easy to build” kinds of links were “devalued”, and sites that had used those kinds of links to boost their search engine rankings found that their rankings plummeted overnight.

Some sites that had built a lot of these links were even penalized. Lots of previously successful affiliates lost their rankings and their incomes.

It was basically the apocalypse for affiliate marketing as we knew it.

But there were also some winners who emerged from the rubble.

And it turns out that my miserable failure of a website was one of them.

‍Weekly traffic during the Penguin rollout in 2012. No impact on my traffic. (That little dip in April is Easter.)

Since I had been too lazy to build all those backlinks like I was supposed to, my website passed through Penguin unscathed.

But it wasn’t just that.  

While other affiliates were desperately scrabbling to find new ways to get links that would not get them penalised by Penguin, my site was naturally gaining more and more links. Other sites were voluntarily linking to me left, right, and center.

As a result, my rankings kept going up and up and up. It was actually easy now that all the serious competition had been removed.

(And remember — I am supremely lazy. I still wasn’t lifting a finger to get these results.)

The secret combination of content

So what made my site different to all the other affiliate sites that got busted and couldn’t recover?

It turns out that in my laziness, I’d accidentally stumbled upon a strategy that works in the post-apocalyptic SEO landscape.

It involves using a combined system of content types which (when used together) make a powerful website that ranks easily, makes money, and is extremely easy to promote. (In fact my sites basically promote themselves.)

It also steered me away from the mistakes that most new affiliates make. (And affiliates are still making these exact same mistakes today.)

I accidentally put this strategy together, and now I want to share it with you.

But first, you need to understand why the “old” methods (that you might have tried already) don't work…

Chapter 2

Why most affiliates fail

Over the years I’ve seen a lot of affiliates fail, and it almost always comes down to two big problems:

  • They can’t get visitors to their websites.
  • They can’t make those visitors buy anything.

99% of the time it will be one of those problems, or both.

So what’s going wrong? (And more importantly: How can you avoid this happening to you?)

Why you can’t get visitors

You’re not going to make any money as an affiliate if you can’t get your affiliate link in front of people. And this means you need to get visitors to your website.

Let me just say this first: You could get thousands of visitors to your website today, while barely lifting a finger — If you’re willing to pay some serious money for it. (And then you better hope you make a profit — it’s not as easy as it sounds!)

The thing that’s hard is getting visitors to your website without paying for them, either through the search engines or social media.

So why can some people do it, but other people just seem to suck at it?

The big thing to understand is that if you want free visitors, it’s pretty much always going to come down to whether you can get other people to share your stuff.

  • You need people to LINK to your website from their website, because this is what will help your website rank well in the search engines.
  • Or you need them to tell their friends and networks about your stuff on social media, blogs, forums etc, because this is what will give your site exposure (which will lead to more visitors and more links).

So you need people to share. Got that?

But here are the problems I see with affiliate sites that can’t get traffic:

  • PROBLEM #1: Your website doesn’t make sense. I don’t understand what it’s about, so I’m not going to share it.
  • PROBLEM #2: Your content is unremarkable. It doesn’t excite me, and it’s no better than anything else out there, so I’m not going to share it.
  • PROBLEM #3: You’re trying to rank for topics/keywords that are just too competitive. There are already loads of website out there that are doing it way better than you, and those guys are already at the top. If I’m looking for an article to share, I’m gonna pick one of those other guys. I’m not going to share yours.

Back in the old days, none of this mattered. You could just go out there and build a bunch of links to your own websites, and you’d be able to rise up the search engine rankings. But since Google’s Penguin came along, you need to go out and convince real people that your content is worth linking to.  

And guess what? Real people don’t want to link to crappy websites or crappy content.

And who’s really good at building crappy websites? Affiliates. Because we’re not building them out of love. We're in it for the money.

And it shows.

So that’s the (very simplified) reason why you can’t get traffic. Basically, because your website and content aren’t very good, or because you’re going after keywords that are too competitive (AND your content isn't very good.)

But this is also good news for you.

How could this possibly be good news? Well, it means that if you can step up your game just a tiny notch, then you’ll quickly start beating all the other crap websites out there. 

If you’re prepared to do a little bit more than the bare minimum, it actually becomes quite easy to make good money.

So how do you build content that doesn’t suck? I’m going to talk about that shortly.

But first let’s look at the second problem affiliates end up facing that is just as bad as not getting any traffic.

The painful situation where you can get traffic, but you can’t make money...

Why you can’t make sales

If you’re one of the ones who can get visitors to your website, you might end up like this affiliate:

Heartbreaking, right?

There are a couple of really big reasons why you might be getting visitors to your site, but you’re still not making sales.

(Sometimes you just need to make a couple of quick tweaks, and other times it might be because you got things wrong from the very beginning.)

You’re promoting products that don’t sell

If you don’t choose the right products to promote, then no matter how great your website is… you’re going to have trouble selling them.

You might have chosen products that just don’t sell well. Or you might be promoting great products, but you’re promoting them to the wrong people.

Either way, you’re going to have a hard time making money.

You’re not funnelling people towards a sale

Just because you get someone to your site, it doesn’t mean they’re automatically going to want to buy something. The best affiliate sites are ones that effectively move their visitors closer to a sale through different kinds of content and subtle psychological tricks.

Marketers like to call this a “funnel”, and that’s really what an affiliate site is — it’s a big funnel. Every page on your website should be leading your visitors towards a sale.

(But that doesn’t just mean slapping a big link or a banner in the middle of the page. Some of the best funnels are ones where your visitor can’t even tell you’re trying to sell them something.)

You’re targeting the wrong people

If you’re only attracting the kind of visitors who are never going to buy anything… you’re probably not going to make many sales.

I see a lot of affiliates focusing too much on getting traffic, and not paying enough attention to whether that traffic will buy.

Newsflash: Not all traffic is equal. Some kinds of traffic is much more likely to buy than other kinds. So if you’re focusing on the wrong kind… you’ll get lots of visitors, but still no money.

The 4 steps to success as an affiliate

  • #1: Choose the right products and niche to promote

    Find products and niches that are going to perform well.

  • #2: Target the right people — the ones who will buy

    Target them with the right choice of keywords, and the right kind of content.

  • #3: Build a solid funnel that moves people towards a sale

    Say the right thing at the right time to build their interest in a product.

  • #4: (And if you want free traffic) Create a website that people will want to share

    Build content that gives people what they want, and the job of promoting your website becomes ridiculously easy.

In this guide I’m going to show you how to build a website that ticks all of these boxes.

When this is done right, it means that your website becomes self-sustaining:

  • It attracts links naturally, so you don’t need to physically go out there and build them yourself. This means that your search engine rankings naturally improve over time.
  • It specifically targets people who want to buy the things you’re promoting, so you’re not wasting time on traffic that doesn’t convert. You’ll create less content that ranks easier and makes you more money. What’s not to like?
  • The combination of content types create a funnel that moves your visitors towards a sale. And the best thing is, your visitors won’t feel pressured at all. They’ll think that it’s all their own idea. You’ll make good sales, and you won’t feel like an a**hole doing it.

Here’s what it’s going to look like when it’s finished:

If that looks confusing (or intimidating, or both) right now, don’t worry: I’m going to break all those pieces down and show you how to create each one, how they all fit together, and most importantly — how it’s going to make you money.


Want more?

Get the full guide today

Grab yourself a copy of Pathway To Passive for an all-in-one look at how to build a successful, high-quality, long-lasting affiliate website, and a great passive income.

This is the ultimate "READ ME FIRST!" guide for new affiliates.

  • A "bird's eye view" roadmap for success
    Affiliate marketing is fun and hugely profitable, but it can also be overwhelming. P2P gives you a strategy to follow so you know where you're going.
  • Save time, avoid frustration
    Avoid those classic blunders that new affiliates make, shave months off your learning curve, and drastically increase your odds of success.
  • Modern strategies that actually work these days
    Not some rehashed strategy from 2010. This is smart content marketing and SEO in a post-Penguin world.
You'll learn...

How to find profitable niches and products

Discover how to find affiliate programs to promote, how to decide on your "niche", and tricks to help you when the competition is tough.
  • How to find profitable affiliate products
    How to filter out the unprofitable products and zero in on the ones that will make you money.
  • The 11 best niches to go into
    If you’re stuck on this step, you can just steal one of our known-profitable, evergreen topics. There is HUGE money in all these niches — you just need to pick one!
  • How to compete in a competitive niche
    How to make your website stand out from the crowd with a "subniche", "angle" and "value proposition".

How to attract the right people

How to stop wasting time creating content that will never make you money, and instead choose the right topics and keywords to attract people who are more likely to buy.
  • Low-competition money-making content ideas
    Think your niche is too crowded and competitive already? Think again. I'll show you four incredibly lucrative kinds of content that can be surprisingly easy to get to the top of the search engines.
  • The “reverse engineering” technique I use to unearth MORE profitable keywords and topics.
    Cast your net even wider and attract these people who can be easily convinced to buy, even if they're not actively looking right now. This is MAGIC.
  • A full blueprint for writing product reviews
    What to say and how to say it. If you’ve struggled with creating reviews before, you basically just need to fill in the gaps here.
  • How to ethically review a product that you’ve never tried
    And how to review a product even if you can’t write to save yourself.

How to convert your visitors into buyers

Just because you attract the right people, it doesn't mean they'll automatically buy. Here are the tricks you need to cross the finish line and make the sale.
  • How to use the five “Readiness Levels” 
    This is a trick that tells me exactly what to say to make my visitors more likely to buy.
  • How to effectively “monetise” your pages
    There are different ways of doing it depending on what type of content it is. A lot of affiliates think they’re doing this right, when really they’re just driving their visitors away!
  • How to create a content site "funnel"
    I'll show you how to structure your site so that you're naturally leading people towards a sale (and so that you're not missing any essential steps).
  • How to get the click
    You won’t make any money if you can’t get your visitor to click your link. It’s not as easy as it sounds, but I’ll give you sure-fire tips for getting that click so you can earn that commission.

How to create content that attracts links

Getting people to link to you and share your content is key to good search engine rankings — here's how to make it easier. (In fact if you do this right, you'll barely need to lift a finger.)
  • The "no effort" way to build links
    Forget about busting a gut doing “outreach” and grovelling to website owners for links. I’ll show you how to build reach “critical mass” with your website so that it starts attracting links naturally and basically promotes itself.
  • How to find out what your audience really wants
    So you can create highly targeted link-bait content that works.
  • 16 creative ideas for link-bait content.
    Content marketing isn't just about writing articles. Leap ahead of the pack with these 16 creative ideas for content that your audience will love. (My favorite is "hollow legs" content — I can't wait to show you this!)
  • How to attract more authoritative links
    Why "patchwork content" will kill your chance of getting links, and how to use "window dressing content" to dramatically improve your ability to get higher-quality links. (This is easy to do on your existing website too.)

Who is it for?


  • The ultimate "read me first" guide for new affiliates
    Save yourself months of costly and frustrating mistakes. This guide only takes around two hours to read, but it could drastically speed up your journey and get you earning money sooner.
  • Get the big picture
    Your biggest failures will come when you can’t see where you’re going. I’ll give you a bird’s-eye-view so you always know exactly what you have to do, and more importantly, why you need to do it.
  • Free traffic or paid traffic?
    You might not know this now, but this is a BIG factor in deciding how to build your website. Learn the difference, and discover which one is best for your personality a skill level. You need to know this before you do ANYTHING! 


  • See where you're going wrong
    I'm including a full step-by-step guide to "auditing" your existing website. You'll quickly see the reasons why you're not getting much traffic, or why your traffic isn't converting. And even better... you'll have all the tools and knowledge you need to turn it around.
  • How to optimize your existing site
    You'll learn simple tweaks you can make to your existing website to improve your sales, boost your search engine rankings, and find new profitable keywords to target.
  • An easy to understand system
    If you feel like you’ve been disorganised or lacking direction, this will put you back on the right path.

This has opened my eyes to a simple, effective but informative way to not only provide great informative content but increase your earnings. I'm looking forward to applying it to my website/blog.
- Tommy J.

Chapter 5 - Wow Content is killer. The blueprint for engaging traffic drawing content is spot on. Best plan for longterm free search engine traffic.
- Greg G.

This is smart, advanced stuff that I haven't read before in such an explicit and detailed manner... You get all the pieces of the puzzle together and understand how it works and what to do. Brilliant! Best affiliate blueprint I ever read.
- Gerard S.

...An in-depth perspective  of  the philosophy and exact details that  are involved with creating content that attracts traffic.
- Jack

Every day I read expert opinions on the right and wrong ways of affiliate marketing. This sums everything legitimate up in one guide.
- Darcy F.

you have two options:

option 1

  • Pass on this offer, and trust in your ability to piece together a successful strategy yourself.
  • Spend ages reading opinions from around the web. But because everybody disagrees, you find yourself getting really confused.
  • Eventually you settle on a plan, and spend countless hours writing articles, creating graphics and putting it together...
  • OR you spend hundreds of dollars hiring somebody to create it for you...
  • ... Only to hit a wall. What should you do next? Why aren't you getting visitors? Why is nobody buying anything? Did you make a mistake somewhere? Are you just not cut out to be an affiliate? Is this some kind of scam?
  • After months of work and even more time spent waiting to see any results, you finally give up and start looking for another business opportunity.

option 2

  • Spend a small amount of money on this guide, and then spend two hours reading it.
  • Learn the things you should think about before you even get started, so you can choose the right path.
  • Discover why that thing you were thinking of doing won't work, and what you should do instead. (Phew! You saved yourself months of work!)
  • Get the blueprints for a successful affiliate site: From the big picture stuff, right down to what to say at the end of an article to make someone buy.
  • Know how everything fits together, so you know what's important and what's not. You're more focused, more motivated, and you see the light at the end of the tunnel.
  • In six months time you could easily be starting to see regular sales coming in, and your traffic will be growing by the day. Congratulations! A full-time, passive income is just around the corner!

Get your head start today

Shave months off your learning, get ahead of the curve, and dramatically improve your chances of success.

Let's do it!

You'll get...
  • The full "Pathway to Passive" guide
    A full blueprint for building passive profit content websites the right way.
  • 60-day money-back guarantee
    If you're not happy, we'll give you a full refund. You've got nothing to lose!
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