25 Mar 12 7:04 pm
Google Panda Insights
This is info I copied from the ClickBank blog. However, I reorganized the bullet points into appropriate categories
. This is about how Google's periodic "Panda" review weeds out sites Google thinks are "low quality".
Google’s representative went on to list the following as questions that one could use to assess the quality of an article or a page: • Trust, Credibility:
○ Would you trust the information presented in this article?
○ Would you be comfortable giving your credit card information to this site?
○ For a health related query, would you trust information from this site?
○ Does this article have spelling, stylistic, or factual errors?
○ Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
○ Would you expect to see this article in a printed magazine, encyclopedia or book?
○ Would users complain when they see pages from this site? • Expertise, Authority:
○ Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
○ Is the site a recognized authority on its topic?
○ Would you recognize this site as an authoritative source when mentioned by name?
○ Does this article provide a complete or comprehensive description of the topic?
○ Does this article contain insightful analysis or interesting information that is beyond obvious? • Duplicate Content, Scraping:
○ Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
○ Does the article provide original content or information, original reporting, original research, or original analysis? • Spammy:
○ Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
○ Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
○ Does this article have an excessive amount of ads that distract from or interfere with the main content?
○ Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? • Value Added:
○ Does the page provide substantial value when compared to other pages in search results? • Look and Feel:
○ How much quality control is done on content?
○ Was the article edited well, or does it appear sloppy or hastily produced?
○ Are the pages produced with great care and attention to detail vs. less attention to detail? • Unsubstantiated Claims:
○ Does the article describe both sides of a story?
The blog post is at:http://www.clickbank.com/blog/2011/08/01/google-panda-effects-on-affiliate-sites/
Hope this helps...