13 Jun 09 6:03 am
Building relationships on Twitter by interacting with targeted groups using the search function is a very powerful marketing tool.
Enter a keyword or phrase related to your niche into Twitter, scan tweets, then watch for pain points, ask and answer questions and offer help.. This encourages people to respond to your interactions, build stronger relationships and follow you, eliminating the need for automated, canned tools that only seek to increase followers.
Although I'm in the mobile space, I believe the strategies are sound and will work in any niche. The key is to engage people, create conversations and cement relationships.
For further information, read my "Twitter best practices" blog post on IM-Mobile: http://tinyurl.com/qtwjag
I've also produced a video demonstrating how to use TweetDeck to implement the strategy:http://tinyurl.com/kuly5l
Let me know how the strategy works for you. Good luck!