29 Feb 12 11:40 pm
I have a video course, "Mobile Marketing Exposed", that will help you come to terms with many aspects of mobile marketing.. It's only $17 at present!
The reason it's only $17 and not $197 or $147 (as it was) is because as time has gone on since it's creation, some of the resources referenced in the training have become unavailable.
However, this dose not mean that you will not be able to find services that are comparative when you know what to Google ;)
I hope this is helpful and I strongly suggest that you consider it as an option before you go pay out over the odds for the info you're after!http://www.make-mobile-money.com
As far as the 'truth about mobile marketing' - there is no doubt that it will come to play a role in the marketing strategy of most business at some point, it's just a matter of when and how it's implemented I think.
Over here in the U.K. for example, one of our high street banks has just this month, launched an app that effectively turns your phone into a bank card!
Of course, all other banks will follow suite.
When you consider this prospect and what will become a 'norm' (using your mobile like you do your bank card) I think it obvious what will follow given time.
As far as selling it to your small business clients - The answer to that question is partly related to my previous point, in that the capabilities of advancing technologies has much to do with how you sell it to your clients - (by understanding the advantages of implementing these advancements and how these relate to the goals and target market of the business..)
That implies it depends on the business you are selling it too.
So, my advice is to try to figure out how a particular niche could take advantage of MM and take it from there.
Hope that helps ;)