26 Aug 10 6:44 pm
If you go to clickbank.com and look at the products that they sell in clickbanks marketplace.
Under every product there is a list of green stats. Here is the explanation of what they mean including the gravity statistic.
“$/sale” means the average amount of money that you will be paid for
each sale of this product, minus refunds. It is impossible to say how
many customers, if any, are going to ask for refunds in any given pay
“Future $:” - in most cases this will refer to money from an ongoing
subscription that a customer signs up for. This is also called “rebill
revenue”. If there is no subscription, this amount will be zero.
“Total $/sale” - The average amount that an affiliate will be paid per
sale, including all rebills.
“%sale” refers to what percentage of the sales price goes to the
“%refd” number is how many of the product’s sales on Clickbank are
referred by affiliates, as opposed to how many are made directly by the
It’s a good sign if this is a high number, because it means that affiliates
are finding this is a profitable item to promote. If the merchant is doing
most of the promoting, that means that affiliates aren’t making much
money off of it for whatever reason.
And finally, a product’s “gravity” is a measure of how well a product is
selling. It reflects the number of affiliates who have earned a
commission from a product, and other factors as viewed by Clickbank.
Many affiliates shy away from any product with a gravity below 60 or 70.
This isn’t always the case though because there might be stunning
products in there which sell extremely well yet not many affiliates have
heard about them.
Some affiliates also become concerned when gravity is to high.
The concern is that there are so many affiliates promoting the product
that the marketplace may become overcrowded, and it will be very hard
to sell that product.
However, some affiliates believe that a crowded market is a sign that
the product is profitable.
You’ll have to decide for yourself whether “gravity” matters to you in this
case, although it’s a good idea not to pick a product with terribly low
gravity, because there is usually a reason.
Source: PLR E-book Your first 100 dollars on-line
Hope this helps