17 Aug 23 9:43 am
ADxAD introduces a new advertising format – push notifications!
ADxAD is pleased to announce the launch of a new advertising format – Push Notifications. This long-awaited solution offers advertisers a variety of benefits and promising opportunities to target their audience.
[list=]Instant interaction with the audience. Push notifications are sent directly to users' devices, ensuring instant interaction and quick response.
High open rate. Compared to traditional ad formats, push notifications have a much higher open rate.
Target audience. Advertising campaigns based on push notifications allow for precise audience segmentation and reach the users that are relevant to your business.
Timely content. With push notifications, you can immediately inform your audience about new products, time-limited promotions, discounts and other timely offers.[/list]
To understand what such a notification consists of, let's examine its components:
Picture. This is the first thing that users typically notice. The image should be of high quality and relevant to catch the attention of the target audience.
Icon. This element often serves as the logo or symbol of the company.
Title. A brief and vivid message that gives an idea of what the notification is about.
Description. This is additional information that provides a more detailed overview of the offer.
Landing page URL. This is the link that users can follow to get more information or to perform a specific action, such as making a purchase.
Verticals and GEOs Best Converting for Pushes.
Push notifications convert best in the following verticals:
The most active users and high CTR are found in Europe, North America and some countries in Asia Pacific.
Why should advertisers choose push notifications?
Push notifications are a direct and quick way to engage with consumers. They create a "here and now" effect that attracts immediate attention. In addition, deep audience segmentation allows advertisers to reach their target audience with extreme precision, minimizing losses and maximizing ROI.
Supported platforms for Push Notifications:
We are confident that the new Push Notifications advertising format will be a great tool for growing your business! Start your advertising campaigns today!