Joined: 19 Jun 09
04 Mar 11 8:15 pm
hop count is how many people clicked your aff link and landed on the sales page. order form impressions are the number of people who actually clicked the the buy now button on the sales page and saw the order page. order form submission count are people who actually filled out the order form to make a purchase.
so, the percentage of submission impressions is the number of people who clicked on your aff link, saw the sales page and clicked the button to order that product.
so, say 100 people clicked your affiliate link to see the sales page,
5 people click the buy button, that would mean 5% of the people who visited the sales page through that link viewed the order page.
so if all 5 people actually complete the purchase, you would have 5 order submissions.
hops/sale takes the total number of hops and divides it by the number of sales, so if all 5 actually complete the order, you would have 20 hops per sale, or 1 out of every 20 people who clicked your affiliate link bought the product.
Hope this helps...