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Numbers of Affiliates selling products

easyrider
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Numbers of Affiliates selling products

I have a question that someone may be able to answer. Some products like "The Magic of Making Up" have incredibly high gravity levels on Clickbank, such as 300. This means that in a two-week period 300 affiliates have made at least one sale of the product.

My question is, how do so many affiliates consistently make sales given that only a handful can be near enough to the top of the search engine listings on the money keywords to make sales (and given also that there is usually very little paid traffic for these products)?

Am I missing something - where do all these other people manage to sell these products on a consistent basis? Surely there aren't 200+ affiliates with lists of 1000 people or more, specific to these niches ...

And in the case of "The Magic of Making Up" (which is a how to get your ex back product), I would have thought that potential customers remain in the buying space for a very short amount of time (maybe a month or two at the most), due to the nature of the problem - after a couple of months of not being successful you give up. This would mean that any newsletter sequence that you created would need to be very pushy - there is no point in building a long-term relationship with these people.
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Greg
 
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gradyp
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Easyrider, there are tons of other sources of traffic besides SEO rankings. That's only ONE source. You also have PPC, and various forms of social media, and don't forget email marketing.. The answer to your first question is that each one of those people is targeting a different customer base that would be interested in the product. It's one of those topics that can really help.

Oh, and some of the things in that book, if I'm not mistaken, can also be beneficial for keeping the ex before they've left, so even if they're not in the midst of an "ex" situation, it can be helpful.
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esolutions
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"Surely there aren't 200+ affiliates with lists of 1000 people or more, specific to these niches ..."

Hi,

There is probably at least that many. This is something that effects everyone on earth, regardless of culture, language, beliefs, etc.

Also, there are "affiliates" that are not like you in that they are not simply creating a small site to sell one or two products. Marriage counselors could put this on their sites to create a bit of extra income even when their main activity is actual marriage counseling. Dating sites could do the same and the niche is so general that it could really be promoted almost anywhere and there is sure to be people that would be interested.
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cterao
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Also, there are countless long-tail searches done every day. Something like 20-30% of all searches have never been done before in the history of search engines (shocking, I know!).

You never know when a long tail search could bring a visitor to your site based on some random phrase you wrote in an article.
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Clayton
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maryt
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easyrider wrote:My question is, how do so many affiliates consistently make sales given that only a handful can be near enough to the top of the search engine listings on the money keywords to make sales (and given also that there is usually very little paid traffic for these products)?

Am I missing something - where do all these other people manage to sell these products on a consistent basis? Surely there aren't 200+ affiliates with lists of 1000 people or more, specific to these niches ...


A lot of these affiliates run different campaign tests to determine which method or methods work with a particular niche. I agree with gradyp. To achieve consistent sales, it should take more than SEO work. You can try Facebook, Twitter, Forums, PPC, etc. There is also video marketing.

Additionally, I always believe that being successful in a niche doesn't depend on the ranking alone. There are a lot of websites on top pages of search engines and they really have good traffic, but they can't sell. What's important is to think creatively and strategically. Like I said, you can run different campaigns but make sure that you also track the results. This way, you will see which method can convert to sales.
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easyrider
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For the "Magic of Making Up" there are very few Adwords ads that pop up for the key search terms. And I suspect that these get banned very quickly - which is why there aren't many of them. Facebook doesn't like these sorts of topics either. And I have never seen anyone promote this product anywhere else eg. Hotmail ads, on major news websites (dating/relationships section) etc.

For long-tailed keywords, you might make the occasional sale, but it is hard to consistently make sales on them.

Big affiliates only count as 1 on the gravity score.

And I don't think too many marriage counsellors would want to damage their reputations by promoting books like this on their websites.

Finally, in terms of lists where do you think people build their affiliate lists in this niche? It isn't likely to be JV promotions and as I've shown, it is not likely to be from paid advertising. So it is probably from free search traffic - which brings us back to the issue of there only being so many profitable keyword ranking spots. You can't build a decent list on several long tail keywords that get you 3 visitors a day and a 5% subscriber rate.
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Greg
 
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maryt
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Hi Greg,

Well continue to work on quality than quantity backlinks if you really want to rank well on "popular" keywords. With your niche, there are a lot of things you can go about this problem. Providing useful information is one. Disseminating information about it is also another. Guest posting is one great way to get traffic. Not only you get a backlink from high ranking blog sites, you may also gain new visitors from this site to yours.
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jcdean
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Don't forget Pay-Per-Veiw.

I haven't promoted MOMU on pay per view (yet) but think it would probably do well.
I suspect that there are alot of people promoting it that way.
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forums2connect
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I have signed up as affiliates for WpSmartApps and have been promoting their products having read the review and features that give good benefit to customers.

When deciding to promote a product, I tend to view the product as a potential buyer. Whether I would actually buy the product or would I rather opt for some other solution. That way you don't have to rely just on gravity.
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maryt
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forums2connect wrote:When deciding to promote a product, I tend to view the product as a potential buyer. Whether I would actually buy the product or would I rather opt for some other solution. That way you don't have to rely just on gravity.


Agree, probably the best thing to do when you want to promote a product. Testing it yourself would mean a lot and yes, this will also help you clear out your questions. :)
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