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FTC regulations and banner ads

mandywa
Posts: 16
Joined: 18 Jun 09
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FTC regulations and banner ads

Hi there

I have some articles on my site that are NOT review articles. I would like to place an affiliate banner ad within the article. The articles ARE directly related to the same topic as the affiliate program I am promoting.

I have not used or purchased the product that I'm promoting in the banner ad, although I do know it's awesome and has had great feedback. So due to this, I didn't want to straight out recommend it.

So I thought, if I place a banner ad within the article should I place an affiliate disclosure link under the banner ad?
Such as "Affiliate Ad" and it links to my affiliate disclosure statement, directly under the banner ad.

I hope that makes sense.

I'm probably sounding paranoid but I want to ensure that I'm not doing anything wrong.

Kind regards
Mandy
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Site Admin
michellerana
Posts: 2372
Joined: 05 May 09
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Hi Mandy,

Thanks for your post. No, it's not necessary to add a disclaimer to banner ads. FTC sees banner ads are very obviously ads, so a disclosure isn't needed. It's only when there is uncertainty that a disclosure is necessary.

Hope this helps :)

Michelle
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Michelle
Customer Support


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mandywa
Posts: 16
Joined: 18 Jun 09
Trust:
Cheers, Michelle.

I want to make sure I'm not doing anything wrong.

Kind regards
Mandy
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PremiumMember
jmpruitt
Posts: 4723
Joined: 19 Jun 09
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You just need the disclosure on TEXT links. The banner ads are obvious advertisements.
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Your Focus Determines Your Reality
 
mandywa
Posts: 16
Joined: 18 Jun 09
Trust:
Thanks for that. Gee, I wonder how that will affect programs like context cash and other contextual advertising that inserts affiliate links into your content such as clickbank etc. I don't use it - used to a few years back, but stopped it after it started bringing up errors on my pages etc - but I'm sure there are plenty folk do use programs like this.

Kind regards
Mandy
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mandywa
Posts: 16
Joined: 18 Jun 09
Trust:
If I have a banner ad on my site for an affiliate program and have a text link directly underneath it - for example:

Dog Training Site Banner
Text affiliate link to the dog training site

Will I need to put a link to an affiliate disclosure statement along side the text link?

Kind regards
Mandy
  • 1

This topic was started on Dec 12, 2009 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.