13 Jun 06
02 Apr 07 4:37 am
Do you advise mentioning several merchants in a single newsletter, if they all provide complementary products and services?
Will this cause reader to become undecisive in their purchase later?
What is the maximum number that we can mention?
Ai Li, this really depends on what the subject of the email is. If I were to send out an email talking about a generic topic like web hosting (for instance), I might have the bulk of the email discussing general aspects of web hosting, and then mention a couple of suitable companies at the end of the email. In this case, the email is not a sales pitch for any particular web host. It's a newsletter that gives the reader some USEFUL information, and as part of this useful information I give the reader some good companies, and it just happens that these companies have affiliate programs.
On the other hand, I might come across a really good product that could help my readers a lot. In this case I would talk about this product, and only this product. I wouldn't put links to alternative products in the same email.
You need to first establish what the purpose of your email is. What is your reader going to learn from it? I should seem pretty obvious if it would be worthwhile mentioning more than one product.
And always remember that you walk a very fine line with your subscriber list. Don't be too pushy in promoting products in emails. Don't load your emails with affiliate links. You will lose credibility and your readers will unsubscribe. They're not going to thank you for providing a whole bunch of affiliate links unless it REALLY helps them.
I can't give you hard and fast rules like "no more than 3 affiliate links per email!" because it really depends on the subject of your email. But I hope that clears things up for you.
All the best,