11 May 14 3:03 am
It sounds like you're creating this content for search engines rather than for the people who will be reading it. I know you need to rank this page but with google's recent changes, optimizing keywords has lost its ranking power and now it's even more easier to OVER optimize keywords and get a penalty for doing so.
Whether you use one keyword or a few (It's usually better to just target one keyword/topic per page), the content should read not just ok, but really good; it should be so good that the reader actually reads past the headline, and opening. So good, that the reader reads the whole page including your calls-to-action, and hopefully will be impressed enough with the quality and value that you have given them that they start to consider what you have to sell/recommend to them.
The search engines don't buy from you, people do, you should create the content for people. What will EARN more links and social shares? A SEO optimized page that reads ok, or a page that offers quality, value, and actually helps the reader?
There are best practices for on-page SEO we all should follow, but over optimizing and over thinking it can be harmful. If we would spend the same amount of brain power and effort on creating higher quality content instead of little geeky gray-hat SEO tweaks (that don't work anymore), we would be better off. In my humble opinion.
If you need a more definitive answer:
- Use the full keyword in the title tag once and in the headline once.
- Use the full keyword NATURALLY throughout along with any related keywords (like abbreviated ones).
- 'Target' a topic or answer a question, don't target a keyword in itself, this sounds weird but google is ranking pages these days based on whether or not the pages content answers the searcher's search query. And, searchers are doing longer and longer tail keyword searches, and asking more and more questions in them. (How to stop ____ from ____, do I need to ____ before ____, 'Plans for building a chicken coop for beginners'. etc.)
- Make it an awesome page! It's not worth the time and effort to try and rank mediocre webpages these days with little SEO tweaks, especially if your competition is going to make bigger and better pages.