10 May 18 7:21 pm
There is no simple answer to this question. There is intense competition between website because there is no one size fits all formula, and different "targets" will respond differently to different content.
As mentioned, high quality, well written, well produced content will always win. But apart from that, what catches peoples attention can be anything from sensationalism, to free material, to breaking news, to something exclusive in the industry (if you know the industry, you would know what "exclusive" means - such as an interview with a well known personality in the field - people, names and faces always catch attention).
It's a wide open questions.