19 Feb 18 11:02 am
Use short paragraphs – four sentences max.
Use short sentences – twelve on average.
Skip unnecessary words.
Avoid jargon and gobbledygook.
Avoid the passive tense.
Avoid needless repetition.
Address your web visitors directly—use the word you.
Shorten your text.removed link
Last edited by maryt
on 21 Feb 18 10:27 pm, edited 1 time in total.
Reason: promotional link