16 Jun 23 11:57 am
When it comes to keyword searches, there are several types or categories of searches that users commonly perform. Here are some of the key types of searches:
Informational Searches: These searches are performed when users are looking for information or answers to specific questions. They seek knowledge, instructions, explanations, or details about a particular topic. For example, "How to bake a chocolate cake" or "What is the capital of France?"
Navigational Searches: Navigational searches occur when users are searching for a specific website or online destination. They already know the website they want to visit but use a search engine to find it quickly. For example, searching for "Facebook" instead of directly entering the URL in the browser.
Transactional Searches: Transactional searches involve users who are ready to make a transaction or engage in a specific activity, such as purchasing a product, booking a service, or signing up for a subscription. Examples include "buy Nike running shoes" or "book a flight to New York."
Commercial Searches: Commercial searches happen when users are researching or comparing products/services before making a purchase decision. They seek product reviews, comparisons, pricing information, and other factors that help them make an informed buying choice. For example, "best smartphones under $500" or "compare digital cameras."
Local Searches: Local searches are performed when users are seeking information about businesses or services in their local area. They include location-specific keywords to find nearby establishments, such as "restaurants near me" or "plumber in Chicago."
Voice Searches: With the rise of voice assistants and smart speakers, voice searches are becoming more prevalent. These searches are performed by speaking into a device instead of typing, often in the form of conversational queries. For example, "What's the weather like today?" or "Find the nearest coffee shop."
Image Searches: Image searches involve users searching for specific images or visual content. They can upload an image or use keywords to find relevant images on search engines. Image searches are particularly useful for finding products, identifying objects, or getting design inspiration.
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