07 Feb 22 10:59 am
Link building is the process of getting links from another website to your website. Links are used on a webpage in two ways, First, it is used by users to navigate from one page to another page and from one website to another.
The ranking of websites depends on the following three factors.Page Backlink Factor
Page backlink factors mean factors of referring pages (External web page linking to your web page) which can affect the ranking of your site.Domain Backlinks Factor
Domain Backlinks factors mean, referring to domain factors that can affect your site ranking. These are:
1. Referring domain – number of unique domain
2. Domain rating – Strength of that domain
3. Referring pages – Pages referring to that domain
4. Backlinks – Total number of backlinks pointing to that domainOn-Page Factor
Next website ranking depends on on-page factors such as keyword in the title of article or blog, keyword use in heading if you are using keywords in your content, and targeting keyword in your meta description. In research by Ahrefs of over 2 million keywords to measure backlink factors, they found a correlation between page, domain, and on-page ranking factors. In the below graph, you can see how each factor is important for your website ranking.
Best Link Building Methods:Link Bait
Create content that attracts links naturally due to its high value or unique proposition. Links are considered ‘earned’ rather than ‘built’. Although that is not to say that Link Bait content does not require promotion.Guest Blogging
This strategy is very effective for link-building the meaning of Guest posting is writing and publishing an article on someone else’s website. For that, you need to approach your industry-specific websites then need to send an outreach email to them.Use HARO for Quality Backlinks
H-A-R-O (helps a reporter out) is basically a gold mine full of opportunities for getting high-quality backlinks and referral traffic. This is literally one of the cost-effective and trustworthy ways to gain natural backlinks.Forums
Forums like Quora and Reddit are excellent places to share your expertise and create trust and relationships with potential consumers.
Off-page SEO has its own importance, but don’t forget about the on-page SEO activities. No matter how strong your off-page is, without proper on-page SEO, you may not get a higher ranking in SERPs.Brand Building
Branding is much more than just having a cool logo or a well-placed advertisement.
Brand building is basically generating awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.
In reality, there is no shortcut for link building. You need to add value through your content to your website users. If you want to know more methods of link building read this blog