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Building an effective content strategy for email marketing

carolinemurphy
Posts: 104
Joined: 10 Jun 15
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Building an effective content strategy for email marketing

The general purpose of email marketing is to make a connection with your recipient. To do that, email marketing content your emails should be opened and read, ideally completely. Achieving that depends less on the technical aspects and more on the quality of the content you incorporate. What's more, accepting that you as of now have a mailing list of qualified prospects, it's not about SEO and getting found.

These are few tips for sending emails that users really read are a certain fire approach to enhance your deals.

1. Segment the Audience
2. Send Targeted Content
3. Be Brief and Succinct
4. Personalize the Message
5. Communicate Regularly
6. Use Images Carefully
7. Use CTAs
8. Watch the Size
9. Test Deliverability
10. Keep Bounces Down.
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cecille.l
Posts: 7013
Joined: 25 Feb 11
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Content for your newsletters aren't all that different from content on your website : they need to be interesting and informative. The catch is they need to be a bit different so that you're not serving the same information, and interesting enough to make your readers want to know more (so they are prompted to click on the link either on the affiliate offer or back to your website).

We have a few tips that can help you create content for your newsletter series :
Newsletter Content : 6 Core Elements
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Cecille


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kelsmith
Posts: 7
Joined: 15 Nov 16
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These are few tips for sending emails that users really read are a certain fire approach to enhance your deals.

1. Segment the Audience
2. Send Targeted Content
3. Be Brief and Succinct
4. Personalize the Message
5. Communicate Regularly
6. Use Images Carefully
7. Use CTAs
8. Watch the Size
9. Test Deliverability
10. Keep Bounces Down.
  • 0
WebHosting.UK.Com
 
kallayprasanth05
Posts: 309
Joined: 05 Jan 13
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Another important aspect of email marketing that separates it from website content marketing is 'sales pitch'. Although both types of marketing have certain amount of 'sales pitch', the one in email marketing should be thoroughly checked so it does not affect the possibility of 'prospect gain'. Excessive sales pitch can damage the very motive of list building.
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proxyservice
Posts: 20
Joined: 05 Nov 16
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By showing focused articles for unique people based on that which you understand about them, deliver customized email marketing campaigns.
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johngalvin
Posts: 26
Joined: 23 Mar 17
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thank you for sharing. Possible for text call to action. Urgent lines to increase conversion rates!
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This topic was started on Dec 16, 2016 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.

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