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Why am I getting clicks but no sales?

kellyclover40
Posts: 24
Joined: 24 Mar 16
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Why am I getting clicks but no sales?

I did something that some people might not be happy with. I asked ChessHouse to furnish records they have regarding referrals from my website and after-click results. I told them I needed some way to verify the records of ShareaSale that show a huge number of clicks but no sales. If ChessHouse's records show any sales there will be hell to pay for ShareaSale. That would prove the psychic right about them stealing affiliate commissions if that were the result.
I got 2 Amazon links clicked on today, but Amazon reports zero sales. What I previously believed about the clicks on single item links being thrown out by Amazon is surely true.
I am close to getting an email campaign started but I will do the testing on a junk website before I take it to http://cloverchess.com. It will be a sidebar optin form when I have it ready and the first issue of the Monthly Chess Newsletter won't have all that much stuff on it.
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maryt
Posts: 2795
Joined: 16 Apr 12
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Hi Kelly,

There are several valid reasons why you are only receiving (a large number of clicks) but no sales.

First, your are not targeting the right market. Were you able to look into your traffic data? There are a lot of clues there why you're not getting any sale. Like for example, if you are using Google Analytics, you can check the top countries/locations where your traffic is mostly coming from. You can also heck your bounce rate and exit rate, how long your visitors stayed on your website, etc.

Second, the traffic is not that quality. Again, looking at your website stat, you can see where your traffic is coming from. If you're doing SEO, you can also check which keywords you're ranking for.

Third, your website needs improvement. Have you re-evaluated your site? Sometimes, you need to improve your content to get more sales. Tweaking your website and its content greatly helps in making a sale. Like for example, do you have a call-to-action at the bottom of every article? A call-to-action is a simple tip that you can apply on your website if you want to improve your sales

Fourth, your niche isn't just working out for you. It is possible that the niche you've selected is not the right niche to get sales. People may just be interested in information but they are not interested in buying anything.
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cecille.l
Posts: 6989
Joined: 25 Feb 11
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Hi Kelly,

Mary has give you plenty of information as to why you're not making any sales.

Again, take note that clicks don't give you commission. The people who click on the links need to continue on to purchase. It is only when the people who clicked on your link complete the purchase will you get commission.

Hope that helps. Have a good day!
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Cecille


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aletta
Posts: 3719
Joined: 09 Jul 06
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Kelly, you have a lot of threads already open, discussing why you're not making any sales.

I replied to this thread here about the psychic on Friday.

Some facts:

1) From your other threads, it seems that you have had not very many clicks on your affiliate links. 50-ish clicks may sound like a "HUGE" amount to you, but it is actually quite a minuscule number. Like, actually tiny.

2) The fact that you have not made any sales from this tiny number of clicks is not remotely surprising.

3) Two clicks on an Amazon link will almost certainly make you no money whatsoever. If I'm doing well, I'll convert around 3% of my clicks to Amazon. That means that 3 clicks out of 100 clicks will turn into sales. Again, the number of clicks you have had is minuscule and in no way indicative of Amazon ripping you off.

4) Nobody is trying to cheat you. Nobody is stealing your commissions. Amazon is not wiping anything. I'm sorry to be blunt, but you are being worryingly paranoid.

I would suggest that instead of opening multiple threads on these similar topics, you just continue to reply to one thread. It's much easier for us to keep all your information together in the one place if you just keep it all in one thread.
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kellyclover40
Posts: 24
Joined: 24 Mar 16
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maryt wrote:Hi Kelly,

There are several valid reasons why you are only receiving (a large number of clicks) but no sales.

First, your are not targeting the right market. Were you able to look into your traffic data? There are a lot of clues there why you're not getting any sale. Like for example, if you are using Google Analytics, you can check the top countries/locations where your traffic is mostly coming from. You can also heck your bounce rate and exit rate, how long your visitors stayed on your website, etc.

Second, the traffic is not that quality. Again, looking at your website stat, you can see where your traffic is coming from. If you're doing SEO, you can also check which keywords you're ranking for.

Third, your website needs improvement. Have you re-evaluated your site? Sometimes, you need to improve your content to get more sales. Tweaking your website and its content greatly helps in making a sale. Like for example, do you have a call-to-action at the bottom of every article? A call-to-action is a simple tip that you can apply on your website if you want to improve your sales

Fourth, your niche isn't just working out for you. It is possible that the niche you've selected is not the right niche to get sales. People may just be interested in information but they are not interested in buying anything.


I'm having to look at a lot of things. My suspicion is that the telephone psychic is for real. That doesn't mean that absolutely everything in her readings is 100% right but
I'm seeing stuff that tells me she really does have genuine psychic ability.

I have never been worth a damn at any time of sales, so perhaps I should pay someone to write part of the text on my website. But this is probably going to cost way too much money.

I'm wondering if I need to re-word the disclosure that says I can get compensation for affiliate clicks that result in sales. The FTC requires such disclosure on USA affiliate websites.

It took me a long time to get the email list stuff figured out, but I now have something that functions if not very well.

How good is Facebook advertising and email lists anyway? Some say it's a godsend for generating sales. I don't know if that's true or not. My website has many calls to action because my website focuses on specialized links for categories within the subject matter. It doesn't have a banner for extremely general chess shopping. It says click here for this type of product. Click there for that type of product.

One thing I'm learning about is a mismatch between the general chess audience on the internet and what I am. On the internet almost everyone is either a very low rated chess player or a grandmaster. I am neither of those. I am a very good player who isn't quite good enough to be a master. But I am not afraid to annotate master games with the aid of a strong chess-playing computer program. That's exactly what the Chess Newsletter does.

Most of the people in the general internet audience are not at my level.

My website is at http://cloverchess.com.
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maryt
Posts: 2795
Joined: 16 Apr 12
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I have never been worth a damn at any time of sales, so perhaps I should pay someone to write part of the text on my website. But this is probably going to cost way too much money.


>>> You can set a budget for your articles. There are ways to outsource cheap but of course, you also need to consider the quality work. You can check Upwork or Iwriter when outsourcing your content.


I'm wondering if I need to re-word the disclosure that says I can get compensation for affiliate clicks that result in sales. The FTC requires such disclosure on USA affiliate websites.


>>> No need to edit your disclosure, especially if it is required by FTC.

How good is Facebook advertising and email lists anyway? Some say it's a godsend for generating sales. I don't know if that's true or not.


>>> FB ads and email marketing are good alternatives for building your market/traffic. If you are interested in doing one or both of these strategies, you can try to run a test campaign to check which one works for you. In marketing, no matter how recommended a strategy is, you'll never know if really works until you try. Most of the time, it involves a lot of trials and errors. :)


One thing I'm learning about is a mismatch between the general chess audience on the internet and what I am. On the internet almost everyone is either a very low rated chess player or a grandmaster. I am neither of those. I am a very good player who isn't quite good enough to be a master. But I am not afraid to annotate master games with the aid of a strong chess-playing computer program. That's exactly what the Chess Newsletter does. Most of the people in the general internet audience are not at my level.


>>> If you think that is the case, then you better provide the things that your market needs. This is how you sell. It is very important that you know your market well, especially what they need.

Like I have mentioned, looking at your traffic data will tell you a lot about your market, including why they are on your website, why they leave, or how long they stayed, etc.
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besupernatural
Posts: 30
Joined: 29 Apr 16
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I think that the reason culd be in the next: requests for which you are working and optimizing are relevant but not pertinent. It means that they are responding to a user request (the keyword by which he cames and saw you add"), but when he's going to the landing page he sees that it doesn't meets his requirements.
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jason.jasonstu
Posts: 10
Joined: 02 Aug 16
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Same question! Thanks for this! This is very informative!
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netmaster33
Posts: 6
Joined: 09 Sep 16
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Sure, aff networks shave quite a bit, that's well known fact.
However, they don't shave 100%, so I think that at least partially, it's your fault (sorry for being blunt).
Did you focus on the right niche group, marketing channels, presentation on your sales pages and A/B split testing?

Personally, I use an automated marketing software that my company developed, and leave all promotion to it, and focus on further development of my products or aff sales pages.
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Guaranteed Sales With One Single Click. All Done For You.
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antwerp203
Posts: 80
Joined: 02 Aug 16
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kellyclover40 wrote:I did something that some people might not be happy with. I asked ChessHouse to furnish records they have regarding referrals from my website and after-click results. I told them I needed some way to verify the records of ShareaSale that show a huge number of clicks but no sales. If ChessHouse's records show any sales there will be hell to pay for ShareaSale. That would prove the psychic right about them stealing affiliate commissions if that were the result.
I got 2 Amazon links clicked on today, but Amazon reports zero sales. What I previously believed about the clicks on single item links being thrown out by Amazon is surely true.
I am close to getting an email campaign started but I will do the testing on a junk website before I take it to http://cloverchess.com. It will be a sidebar optin form when I have it ready and the first issue of the Monthly Chess Newsletter won't have all that much stuff on it.


Hi there! I'm sorry to hear that you are not making any sales... But I think these are the possible reasons why you are experiencing this at the moment:

1. Website content is not updated constantly.
2. Either you are not reaching out to your prospects proactively or you are targeting the wrong market.
3. Content may be worthwhile to read, but still lacks enough 'push' to convince people to make a purchase.
4. Wrong marketing strategy...

Perhaps you might wanna try these tips and see if you make some improvements:

1. Make it a point to update website contents every now and then especially in the blog section. Talk about topics which somehow "connect" with the current trends or events so that people will be more interested in reading it.

2. Make a product review of the item you are selling. Or better yet, talk about the pros of having this product (why people should buy it). As I always say: create quality contents which your readers will consider as something valuable.

After posting these contents in your blog, you also have to post these in your social media accounts so you'll be able to reach out more prospects in the process and increase your chances of making a sale. You can also make use of your email to send newletters to certain people and inform them about what you have and what you can offer...

3. If your goal is to make a sale, then you have to include a CTA button to realize this goal. Call to action buttons are so effective in encouraging visitor's to register, subscribe, or purchase as long as it is used in the right context...

4. Consider a new marketing strategy. If the old one doesn't work, then look for a better way to earn money online. Consider my situation as an example: I have a website and instead of using banner ads to make money, I opted to integrate a offerwall from OfferDaddy to promote affiliate products through my website. This way, visitors have the control whether or not they will avail of such offer in exchange for rewards. And at the same time I'm getting more earnings in the process just by scrapping out the old marketing campaign I had and shifted to this one...:)

Hope I was able to help!:)

All the best!:)
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