maryt wrote:Hi Kelly,
There are several valid reasons why you are only receiving (a large number of clicks) but no sales.
First, your are not targeting the right market. Were you able to look into your traffic data? There are a lot of clues there why you're not getting any sale. Like for example, if you are using Google Analytics, you can check the top countries/locations where your traffic is mostly coming from. You can also heck your bounce rate and exit rate, how long your visitors stayed on your website, etc.
Second, the traffic is not that quality. Again, looking at your website stat, you can see where your traffic is coming from. If you're doing SEO, you can also check which keywords you're ranking for.
Third, your website needs improvement. Have you re-evaluated your site? Sometimes, you need to improve your content to get more sales. Tweaking your website and its content greatly helps in making a sale. Like for example, do you have a call-to-action at the bottom of every article? A call-to-action is a simple tip that you can apply on your website if you want to improve your sales
Fourth, your niche isn't just working out for you. It is possible that the niche you've selected is not the right niche to get sales. People may just be interested in information but they are not interested in buying anything.
I have never been worth a damn at any time of sales, so perhaps I should pay someone to write part of the text on my website. But this is probably going to cost way too much money.
I'm wondering if I need to re-word the disclosure that says I can get compensation for affiliate clicks that result in sales. The FTC requires such disclosure on USA affiliate websites.
How good is Facebook advertising and email lists anyway? Some say it's a godsend for generating sales. I don't know if that's true or not.
One thing I'm learning about is a mismatch between the general chess audience on the internet and what I am. On the internet almost everyone is either a very low rated chess player or a grandmaster. I am neither of those. I am a very good player who isn't quite good enough to be a master. But I am not afraid to annotate master games with the aid of a strong chess-playing computer program. That's exactly what the Chess Newsletter does. Most of the people in the general internet audience are not at my level.
kellyclover40 wrote:I did something that some people might not be happy with. I asked ChessHouse to furnish records they have regarding referrals from my website and after-click results. I told them I needed some way to verify the records of ShareaSale that show a huge number of clicks but no sales. If ChessHouse's records show any sales there will be hell to pay for ShareaSale. That would prove the psychic right about them stealing affiliate commissions if that were the result.
I got 2 Amazon links clicked on today, but Amazon reports zero sales. What I previously believed about the clicks on single item links being thrown out by Amazon is surely true.
I am close to getting an email campaign started but I will do the testing on a junk website before I take it to http://cloverchess.com. It will be a sidebar optin form when I have it ready and the first issue of the Monthly Chess Newsletter won't have all that much stuff on it.
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