Joined: 07 Oct 19
30 Oct 19 6:52 am
Choosing the best and the most suitable site will depend on the type of business you own and your target market. First to remember is that not all social media platform should be used. Each has their own attributes that can be used for marketing. Being present in all of these sites and just failing to create the proper content will just give a negative marketing feedback. In particular, here are some of the most popular sites and their attributes:
Facebook is the catch all site. It is used by varying age groups but can be more effective for older people and professionals. The thing about this site is that it has community rules which regulates to maintain its identity for being a safe place for all.
For businesses with adult content, it may not be the best choice. But in reaching the target market/consumers, it has its own unique way through FB groups. Groups allows you to be visible to a specific target class simply by directly posting or sharing in these groups. It is generally easier to increase visibility to your consumers.
Twitter is a more formal and serious platform it is also an effective platform if you are able to locate your consumers and ensure a number of likes or hashtags, for instance. It provides a more direct marketing with no extravagant visuals and too much attention seeking posts. Twitter is a good site to reach younger people such as the millennials and the gen z since they are the most common user of this site.
Instagram is also an effective platform. It expects a more visual marketing through stunning and nice photos. To attract the attention of customers is the goal in Instagram marketing. Superb designs and layouts is what Instagram is about. If you choose to use this, make sure to maintain attractive yet relevant content for your followers.
Instagram also has more responsive users and is highly utilized by the younger people.
LinkedIn is a formal site for business marketing. It is actually made for businesses to show their formal and “business” side.