kallayprasanth05 wrote:All of us know that building a list is crucial when it comes to taking our business to the next level. At the same time one should not forget a very important thing when sending an email to grab a prospect.
It is always good to write something about the pros and cons of the product or service you market so the recipient gets prime knowledge about the nature of the product. In other words it is not fair to exclude the cons of the product when desiging an email.
Making a sale is always the primary motive of an email marketer. He should also make sure he includes every detail about the product so he gets the sale in an honest manner. Highlighting only pros of a product and not mentioning a word about the cons of it can do no good to the buyer and the seller. Email marketing should be done with only a small bit of 'sales pitch'. The manner in which an email is drafted takes care of the rest!
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