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What ways can you measure social return on investment (ROI)?

zinavoindia
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What ways can you measure social return on investment (ROI)?

what ways can you measure social return on investment (ROI)?
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maryt
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This is a good reference article on calculating social media ROI:

https://www.socialbakers.com/blog/7-ste ... lete-guide

Closing off.
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untheri
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Nice question. I have also been looking for simple means of measuring Return On Investment to guage my progress on internet marketing. This is a very useful thread, thanks for starting it. I like the link to the guide shared by Maryt, the staff at Affilorama are quite supportive. Keep it up
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charlesethomas90
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ROI (Return on Investment), a performance measure used by investors, calculates “the rate of revenues received for every dollar invested in an item or activity.”
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davidhwilliams341
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The SROI is similar to ROI but shows the double bottom line: the financial impact AND the social impact of your nonprofit's work.
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llum44
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Just calculate how much have you spend on that activity with time and money and what you got in result ? For that you can put on that links on social places some tracking codes with goals for them to be completed. So something like that really. It's simple in reality.
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traceyglen
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Social return on investment (SROI) is a technique for measuring values which aren't traditionally represented in financial statements, including social, environmental and economic elements. They can identify just how effectively a firm uses its funds and other tools to create value for the community.
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monicageller3691
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ROI is Return On Investment which means the percentage we get on every penny we invested in a product. Social ROI is to measure the efficiency of a social media marketing campaign.
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rosieyingling
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In short, it puts environmental and social worth back into our cost-benefit equations. According to Social Value International, To give a very simplistic example: SROI Ratio assigns a monetary value to inputs and results, using this assignation to calculate a ratio.
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sophiawils59
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Joined: 02 Sep 19
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You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:

-Customer Acquisition
-Reach
-Traffic
-Lead Generation
-Revenue
-clicks

These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.
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