dustinkelly wrote:Digital marketing analytics doesn’t differ much from digital analytics. Both rely on the collection, measurement, and analysis of user data to form important decisions.
The only difference with digital marketing analytics is that it focuses on the efficacy of marketing techniques and how they may be improved. Google, Facebook, Linked In, Instagram, Twitter, and Snapchat are just some of the platforms we can use to run a digital analysis.
igstoryads wrote:Digital analytics is the process of analyzing digital data from various sources like websites, and mobile applications, among others. It provides a clear vision to the organization of how users or customers are behaving. Through digital analytics, companies obtain insight into the areas where they need improvement.
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