Joined: 23 Jan 22
07 Apr 22 4:21 am
dustinkelly wrote:Digital marketing analytics doesn’t differ much from digital analytics. Both rely on the collection, measurement, and analysis of user data to form important decisions.
The only difference with digital marketing analytics is that it focuses on the efficacy of marketing techniques and how they may be improved. Google, Facebook, Linked In, Instagram, Twitter, and Snapchat are just some of the platforms we can use to run a digital analysis.
Digital analytics in marketing is the process of measuring, managing, and analyzing marketing data to help improve marketing performance.
Organizations use digital analytics to understand how people interact with their website, app, or other online channels, and then use that information to plan and optimize their marketing efforts. For example, digital analysts might use data from web traffic reports to understand which sections of a website are getting the most traffic and then adjust the site accordingly. Or they might track conversion rates (the number of people who take the desired action, such as making a purchase) in order to optimize campaigns and improve ROI.