What is click fraud in context of digital advertising?

01 Mar 23 8:50 am

What is click fraud in context of digital advertising?

Click fraud is a type of fraudulent activity that occurs in the context of digital advertising, specifically in pay-per-click (PPC) advertising models. It involves the intentional and often automated clicking on an online advertisement with the purpose of generating false clicks and charges. The main objective of click fraud is to drive up the costs for advertisers or to generate revenue for the fraudster through click arbitrage. It is a significant problem for advertisers, as it can result in wasted ad spend, inaccurate performance metrics, and a lack of trust in the digital advertising ecosystem.