Joined: 11 Apr 21
06 Jul 22 6:45 am
Different types of target audiences can be broadly classified into four categories:
1. Demographic targets: Defined by age, gender, income, education, occupation, etc.
2. Geographic targets: Defined by country, state/province, city/metro area, neighborhood
3. Psychographic targets: Defined by lifestyle, values, interests, and personality traits
4. Behavioral targets: Defined by purchase history patterns, online/offline behavior patterns, media consumption habits, etc.