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What are the best analytics for email marketing success?

Posts: 9
Joined: 17 Dec 22

What are the best analytics for email marketing success?

Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions.

These are the best analytics for measuring email marketing success:-

Click-through Rate (CTR)
Click to Open rate (CTOR)
Bounce Rate
Conversion Rate (CVR)
Revenue per email (RPE)
Return on investment (ROI)
List growth rate
Submission rate.
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Name-Varsha Sharma
Company name- Initsky Technologies
Posts: 402
Joined: 10 Jan 22
If the Email-opening ratio is good, the conversion rate will be reasonable.
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This topic was started on Dec 19, 2022 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.