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What are the best analytics for email marketing success?
varsha.inskype
Posts: 9
Joined: 17 Dec 22
Trust:
19 Dec 22 8:43 am

What are the best analytics for email marketing success?

Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions.

These are the best analytics for measuring email marketing success:-

Click-through Rate (CTR)
Click to Open rate (CTOR)
Bounce Rate
Conversion Rate (CVR)
Revenue per email (RPE)
Return on investment (ROI)
List growth rate
Submission rate.
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Name-Varsha Sharma
Company name- Initsky Technologies
 
smartscraper
Posts: 294
Joined: 10 Jan 22
Trust:
20 Dec 22 9:51 am

 If the Email-opening ratio is good, the conversion rate will be reasonable.
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