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What Are Marketing Tools?

Posts: 282
Joined: 05 Jan 13

What Are Marketing Tools?

I just want to know the actual meaning of the term 'marketing tools'. I have some of them in my mind say lead page, landing page, splash page to mention but a few. Are these really effective? What are the most powerful marketing tools you have used? Is it a good idea to buy marketing tools to promote our products and services?
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Site Admin
Posts: 3225
Joined: 16 Apr 12
Marketing tools refer to the tools and strategies used by people to promote their products and services. Yes a lead page or a sales page is considered a marketing tool.

Investing in your marketing campaign can help you reach your target goals faster compared to the free tools available. However this will still depend on how you use your investment. There are definitely a lot of marketing tools out there. If you have the budget to get several paid tools or paid strategies for your marketing campaign, it is essential to research first about the necessary tools for your products and/or services.

Like for example, if you plan to get a sales page for your website, a sales page is effective only when you've created a good sales page- meaning if you are able to come up with a high converting sales page.

What works for me are mostly SEO tools. I often used- Screaming Frog, Traffic Travis, Ahrefs and Moz.
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Posts: 13
Joined: 25 Mar 15
Marketing means that to influence the people about the product or services related to the business and the tools which is used for this purposes is called marketing tools.The marketing tools is anything like a techniques or a material who are involved in the promotion of good and services. advertising is the example of a marketing tool.
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Posts: 32
Joined: 05 Jul 14
The techniques used are involved in the promotion of goods and services. Most business that need to sell their goods or services to the public will make extensive use of various marketing tools, such as market research and advertising.
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This topic was started on Feb 12, 2015 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.