12 Feb 17 10:45 am
Speaking in Web terms, affiliate marketing involves 3 or 4 different parties: The merchant/advertiser, the affiliate marketer (an individual or company), the targeted consumer; and an optional affiliate network. Here’s a quick overview of the key players:
#The merchant seeks to advertise or sell products or services through individual affiliates, or a 3rd party affiliate network program (which partners merchants with affiliates.)
#The affiliate is a person or company which sends visitors to a website or web-based program in exchange for commissions. (It’s like being a commissioned sales person – online). An affiliate can operate directly with the merchant or can participate in a affiliate network program.
Affiliate marketing has been “traditionally” done with SEO, PPC, and display advertising. However more affiliate marketers today are realizing video can be a persuasive tool for generating more (and better quality) customer leads.Opportunities and benefits of video in affiliate marketing today
This past year I’ve reported on a growing trend of video in affiliate marketing, including an interview with Affiliate Summit’s Shawn Collins, author of Successful Video Marketing for Merchants and publisher of the Affiliate Tip blog. Here’s a quote from my interview with Shawn on the benefits and opportunities of doing online video in affiliate marketing:
“I think the biggest opportunity is that video expands the real estate for affiliates – it’s a vast media segment that hasn’t been tapped much for monetization so far, so early movers have a lot to gain. Affiliate marketers today need to just jump in and start working with video. Otherwise, they’ll never really understand the dynamics.”