15 May 09 2:24 am
Hi Jenny, glad to hear that you're enjoying the site!
Depending on what kind of product you want to promote (some more information would help), it can be better to promote multiple products, as you are more likely to make multiple sales to the same customers. Though obviously this depends on the kind of product your promoting... some products are better to multiple sales than others.
I like Troy's advice, which is kind of doing a 'best of both' strategy. For pay per click you may well want to have just a single product review, and the more content you have in the site the more reliable your page will be and the lower you'll pay for PPC.
You may also want to try different variations using split testing - which involves showing a few different versions of pages to users, and analyzing which convert best. This way you will know for sure whether single product or multiple product works best.