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Need help with special report title

PremiumMember
jason.james552
Posts: 4
Joined: 11 Oct 12
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Need help with special report title

I need to know if this title is catchy, and how to make hypnotic special report titles.

"Start online business today, no startup costs or experience. FREE SPECIAL REPORT

ORGANIC PROFIT FARMING. Plant the seeds and watch 'em BLOSSOM"

45 minutes and this is all I could come up with.

Honest reviews on what I did wrong and how to do it better.
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Site Admin
cecille.l
Posts: 7017
Joined: 25 Feb 11
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Hi jason.james552,

The title is a bit long. Maybe something like:

ORGANIC PROFIT FARMING
Plant the seeds and watch 'em BLOSSOM

A special report on how to get started with your online business


Hope that helps. Have a good day!
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Cecille


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PremiumMember
jimcoe
Posts: 398
Joined: 13 Feb 12
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What you're talking about is deciding on a UVP (Unique Value Proposition) and how to express it in your headlines and subheads. Your UVP is so critical (the foundation of your whole online business for that site) that 45 minutes on it is like nothing. People spend days on getting their UVP just right - it's that critical.

Your UVP expression has to:
* Be very clear ("Clarity beats promotion in selling")
* Be short and immediately understandable (you have just a few seconds)
* Support the AIDA sales process (Attention/Interest/Decision/Action) It must grab attention and start Interest. Otherwise it won't get visitors to continue from the head to the subhead and then to the ad copy.
* Lead naturally into the next ad copy
* Be believable and be substantiated. Nobody believes ad claims, you have to prove them - near the claim itself. The best proof comes from 3rd parties (statics charts, testimonials, polls, etc. Again, nobody believes what what the advertiser themselves say about their product).

"Believable" means you can't exaggerate too much. For example "Thousands of dollars in overnight web profits on autopilot - nothing you have to do, no experience necessary" Is not a believable claim. Neither is "How to win the lottery each and every time you play!" One sees a lot of these incredible claims and dismisses them out of hand.

I recommend some study at http://www.MarketingExperiments.com by searching there for "value proposition".

Hope this helps....
_jim coe
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kinni
Posts: 49
Joined: 08 Aug 11
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Your title is too long...it should be catchy, explaining your purpose... in brief... ORGANIC PROFIT FARMING is good
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Ashok Sinha
 

This topic was started on Oct 11, 2012 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.