01 Feb 14 8:44 pm
Yeah a lot of stuff can be found for free, for the determined. However, some people are willing to pay to just have all the useful information delivered to them without having to do all the research themselves.
Plus, a lot of people don't implement free information and take it for granted. When people pay money, they often also pay attention and implement what they learn.
If I had gotten AffiloBlueprint for free back in 2009, I would have never worked tirelessly on it for months on end. I'm actually glad that I paid $197 for it because it made me take the course seriously.
Selling ebooks is also about understanding your market. Remember you are not selling them an "ebook." You are selling them the solution to a very real problem that they have.
And even though a lot of information can be found online, a lot of it is not directly associated with what the searcher is looking for.
For example, my product is for people who want to save their relationship. However, people in that market believe that they just need to know the right words to say. In reality, they need to learn a lot more than a few magic sentences. They need to master interpersonal and relational skills, self-soothing, anxiety, confidence, mindfulness, acceptance, personal boundaries, how to enjoy their life on their own, etc.
All of this is not readily apparent to people who just think that the problem is that their ex won't pick up the phone when they call. And no matter how many times they search for free information about why their ex is ignoring them... they will never find the exact information I'm offering them in my course... even though it is the exact information that they need to save their relationship.
I hope this helps.