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How to Make Use of Facebook Fan Page?

kallayprasanth05
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How to Make Use of Facebook Fan Page?

Is a Facebook Fan Page really useful when it comes to getting the desired results in marketing? What are the real marketing ideas behind the building of a fan page? Does a fan page help in building backlinks to a website in a constructive manner? In other words does Google approve of such backlinks?
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maryt
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Facebook and other social media sites DO NOT affect the rankings of a website. The same is true that social media sites ARE NOT in any way related to SEO since no one has really proved that it is a factor in ranking. But this does not mean that social media sites are irrelevant. Social media marketing, like marketing on Facebook is a different area. It helps in your site's branding and reputation. Another importance of social media marketing is social media sites can be a very good (alternative to search engine results) source in getting traffic.

There are a lot of ways of utilizing the power of having a Facebook page. But one of the keys in becoming successful with your FB page is to have quality traffic and to simply become active in Facebook- liking posts, sharing content, commenting, etc.
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hcfgrizzly
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kallayprasanth05 wrote:Is a Facebook Fan Page really useful when it comes to getting the desired results in marketing? What are the real marketing ideas behind the building of a fan page? Does a fan page help in building backlinks to a website in a constructive manner? In other words does Google approve of such backlinks?


A Facebook fan page or any other social media page doesn`t help in building backlinks because all the links are marked as nofollow links. This doesn`t mean that Facebook pages aren`t useful in getting visitors to your website.
A Facebook page can help with brand awareness and can increase conversion rate by getting tons of targeted traffic to your website
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daljeet.kaur
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A Facebook page is what represents your brand and what activities you are doing for the same. You can use Facebook to highlight your business services and promoting them via graphics.
You can share every update about your business activity with your audience via Facebook Page
For a good Facebook page, it is very important to post meaningful posts that actually defines what you sell. Not promotion every time, but how you can make it engaging with the help of one liners and graphics is what matters.
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marketsearch
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Sure the backlinks are good. Powerful actually. A fan page is more for branding your business. Nice thing about a fan page is you can have tabs to build a seperate email list and promote your products and services
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vivianr330
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kallayprasanth05 wrote:Is a Facebook Fan Page really useful when it comes to getting the desired results in marketing? What are the real marketing ideas behind the building of a fan page? Does a fan page help in building backlinks to a website in a constructive manner? In other words does Google approve of such backlinks?


I pay someone to do my FB Fan page for one of my sites. My desired results are two-fold: First, get direct relevant traffic from FB to convert into clients. Second, get social proof back to the site. Last year (2015) was the first full year with the Fan Page, and it resulted in an average monthly income of $2,500, not counting the additional income from referrals from some of those clients. It more than paid for itself.

I do not use the Fan Page for backlinking purposes. As for Google, I believe that they also place some relevance on social proof. But since I don't use it for the purpose of backlinkig, I don't care what Google does--the site is usually on the top half of 1st page on Google SERPS for organics, so I don't think that they are penalizing it.

A word of caution about Fan Pages--using them can be a steep learning curve so as not to get the page closed down. I know that from personal experience as a result of an experiment I ran all by myself when testing a site. It's not cheap to get a professional to do it, but it may be worth it depending on the profit margins of what you sell.
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vivianr330
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marketsearch wrote:Sure the backlinks are good. Powerful actually. A fan page is more for branding your business. Nice thing about a fan page is you can have tabs to build a seperate email list and promote your products and services


Agreed. My average signup rate monthly is about 25 leads.
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kkryptonic
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Facebook is great for branding purposes...The trick is doing it without looking as if you're in your customers face all the time.
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paralabs
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Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers.
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besupernatural
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Social media is just additional channel to gain the traffic to your website. Facebooks can be really useful when you are truing to reach the main marketing purpose. Just develop ypur page and track the results with Google Analytics - especially the conversion rate and the KPIs
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