19 Jan 14 11:04 am
How To Get One-Cent Facebook Likes
So I've been learning FB ads this past week and it's going pretty good, the main reason however for me running these ads right NOW is to build up the perception of having a huge "fan base", i.e. a lot of social proof.
Because the "gurus" will tell you that if you run FB ads for a FB-Page and it has just 500 or so likes, people will see it as being either too new (un-tested) or un-popular (does it suck? It must suck, only 500 people like it.).
So, in order to combat that I've learned that there are ways to build up your Likes for very cheap so that when you run your actual FB ads (the real ads to get leads, traffic to a site, conversions etc.) the people you target will see 5,000 - 10,000 - 25,000 likes and the perception of being "un-tested" or "sucky" is no more, the FB user now sees your ad and thinks: "if 10,000 people like this then well ok I'll see what they have to offer."
Here's how I am getting .01 cent likes:
Choose to get LIKES for your Page.
Next, it all comes down to targeting Audiences that have little competition i.e., Audiences that few else are going after. So that means targeting audiences of developing countries that still speak good English (or think they do), like India. To get cheap traffic you need to play where nobody else is playing!
The next thing you need to do is choose a topic that is again, where not a lot of competition is, now I have only done this with a few topics so it may be that you COULD actually get cheap clicks from popular topics so test it out. My target categories were Writing/SEO.
The next thing you need to know is that FB will charge you more for placing ads in places that are a good ROI, so in other words if the worst place for an ad to go is in the right panel (which it is), then FB will "sell" that spot for very cheap, SO that's what you want. The other ad spots are more expensive, so choose ONLY the Right Panel for running your ads to get cheap traffic.
Next is using as many Images as you can, you'll find that out of say 12 images (for 1 campaign) there will be 1-2 that do the best, I get rid of anything that isn't performing at .02 per like or below (yes you can get likes for cheaper than .01 cent!). Test your images you'll be surprised at what works and what fails, it helps to know your audience.
Next, use Optimized CPM (Cost Per 1,000 Impressions), let FB get the Likes for you. What will happen is, FB will determine what ads/images/copy gets the best CTR/Likes and will run those more (believe me the traffic is huge it's insane how many people are on FB, all day long) so you just need to watch the ads and see if the cost is what you want it to be (.01cents per like). Delete/Pause any ads that go over your ideal cost.
Next is your copy, I like to ask questions and then have a CTA to Like the page. You have all seeing those ads that ask something like:
Do you like bacon?
Click LIKE if you like bacon!
Pretty dumb but guess what, they work you'll get 1,000s of likes to your Bacon fanpage pretty fast lol
So 1,000 likes at .01 cent per like = $10 bucks.
Remember these likes (depending on your audience/category choices) are going to be almost useless for getting sales/leads (not completely useless if you can think outside of the box with your offers), BUT that's NOT why you are getting these cheap Likes, you are building up the likes to display the high numbers on your future ads and anywhere you want to flaunt them (an e-book download page, blog, e-mail newsletter optin form, etc.).
At the very least you can run an ad and get the 25 likes FB makes you get before you can create a custom URL or see stats for your new page, all in just a few mins for .25 cents. ;-)
Any questions, I'm still learning but will try to answer the best I can.
BTW here is one of the campaigns:
Results, 4 days
1,497 - Page Likes
Cost - $0.01 per like
Like my Page if you like SEO, Writing or bacon... lol