13 Jun 06
27 Jul 06 11:43 am
That's a very good article, I read that today too.
Ezine advertising is fantastic if you pick the right ones for your target audience and do a good job of writing it.
The key with ezine advertising and ppc's for that matter is to be prepared to lose money in order to find what works. Then keep putting your money there.
What I mean by that is, be prepared to spend $1000 testing 5-10 different ezines, even if you find that only 2 of them turn a profit. At least you now know which 2 to advertise on in future, it makes so much difference once you build a list of ads and ezines to match them with.
Obviously you can't advertise the same ad on every edition of an ezine, it just doesn't convert well enough, you have to wait at least a month or two in between, but it's great to have this blackbook.
Same goes for adwords, the more you spend the more you know what the exact sales rates are for each keyword (of the product you are promoting to that keyword, with the current sales copy). Then you know which keywords to eliminate and which ones to spend more money on.
That's how I developed my ppc campaigns. Often I'll spend $1000, only make about $500 back, but then I know which keywords convert and go from there and make $1500 on my next $1000 spend and so forth until I have a near perfect keyword list and can make double to triple my money back.
Hope that all helps you in ppc and ezine advertising.
All the best,
ps If you are on any sort of budget i strongly recommend the 90 day roadmap, even if you have money its probably a better way to go. ppc and ezine advertising are just further alternatives and ways of leveraging your income once you have money.