06 Mar 12
16 Apr 13 11:02 am
It is important to keep in mind what you’re using social media for and elaborate a strategy according to your goals. For instance, social media sites are good for capturing attention and informing people about your business. Besides that, social media are a powerful tool to create brand reputation and establish loyalty in your customers. If you make audience interested and provide them with good experience on your profile or business page, they will be likely to share your content, interact and visit your site.
As for the question about managing social profiles, it’s a good idea to mix different type of posts to get audience involved. For instance, you may feature updates on your main site, share some articles or reviews from niche-related sites, even fun stories would do. So, post different type of content, so that your subscribers (and their friends, circles, whatever) can be aware of your business offers, learn something new and have some fun with your social media profile.
Another social media technique I find extremely helpful is using visual content such as pictures, iconographics or videos. Such posts are more likely to be shared and they usually drive more traffic in comparison with posts without visuals. As for the frequency of updates, just keep it reasonable: every day or a few time a week, depending on how much information you have to offer.