19 Jun 09
31 Jul 13 4:53 am
there are lots of great tips here, but i also want to add, the reason most marketers fail to get clicks directly from social media is because they put more emphasis on the marketing and less on the social. if you engage your fans, chat with them, and build trust, not just sharing blog posts, you will get a better response. I do a split, 20% of my posts on Fb are my articles, about 60% are quotes relevant to the niche, information and often full articles or ideas of articles that I have come up with but want some feedback before diving in full on.
give your fans a reason to follow you. give them some FB exclusives (stuff you don't share anywhere else, making it valuable to be a follower of your page)
also the other 20% of your posts should be sharing other people's content. relevant blogs, news stories related to your niche, anything breaking news can have a huge impact on your authority.
Its all about the relationship you have with the end user. don't look at social media as a marketing opportunity. look at it as a place to meet like minded people with similar interests, and socialize.
many of the people following my fan pages early on are other bloggers. when they see me sharing their blogs, they are more likely to check out mine and share it with their fans if they like the content.
Your Focus Determines Your Reality