17 May 18
21 Jun 18 12:11 pm
You can make your e-mail marketing strategy by focusing not at the number of emails in your list, but on their quality plus the quality of letters. In such case, each letter, written personally for each contact person becomes a commercial offer. It all depends on content - letters, composed by just copypasting sample text will not cause positive influence on your campaign - that is how it works in B2B.
Of course, if you are in touch with the customers, there can be some results of sending standard letters to a wide range of potential clients