14 Apr 14 9:49 am
Hi Belinda, never heard of buy-traffic, might I suggest you learn PPC (Pay Per Click) or at least what it is so you can hire someone to do it for you? With PPC you would run ads on websites and when someone clicks these ads you would pay for those clicks (pay per click).
There's a lot more to it but basically I'm talking about Adwords, Bing Ads, Facebook Ads these are the very top level PPC places you could use but there are many others.The basic structure is:
Keywords/Targets > Ads/Offers > Landing-PagesThe basic skills to know would be:
Keyword/Market-Research > Copywriting > Conversion-Optimization + Email-Marketing
(And of course you would need to learn the platform you will be using along with its rules, e.g. Facebook Ads) - https://www.facebook.com/advertising/
That's PPC, but really it can go way beyond that into things like Paying Per 1,000 ad impressions, meaning you would pay a fee every time your ad is shown 1,000 times.
There's also CPV (or PPV), where you would Pay Per View, meaning you would pay every time your ad/offer is shown, usually with CPV it's shown via popups or interstitials.
There's Banner advertising, Contextual advertising, Native advertising (Twitter!).
You could use a Network like Adwords (Search ads or AdSense ads) or go directly to websites and buy Ad Space on them.
If I was starting out and had to pick a PPC platform I would pick Facebook Ads, I'm still learning it but from what I see, it is really easy to use (a little tricky to get good at as it being a PPC source + a social network), but the potential is huge and it's cheaper (for now) than Adwords which is the #1 PPC network BTW.
The place I learn most of my FB skills is here:www.jonloomer.com
Hope this helps, at least a little. ;-)