bessieexum wrote:Branding is who you are—and Marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. In order to determine who your brand is, you need to ask yourself several questions.
ausbrillmindz wrote:Marketing is short term, Branding is long term
In addition, marketing is a continuous process. It never stops. You do need to sell new products and come up with fresh innovative ideas to keep consumers interested. Branding works towards a long-term approach. If a brand has been created, it has a significant impact on consumers. For example, McDonald's needs to come up with a range of marketing tactics to promote the new burger. But it's a McDonald's burger at the same time. It's a company that has been built up. It also has a huge impact on its loyal customers.
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