Joined: 05 Sep 18
17 Sep 18 12:03 pm
Most of the companies create a Marketing Strategy (including Content Marketing Strategy), which can help to segment the channels and budget for each of it.
Buffer is an excellent example of how powerful your content marketing can be if your strategy is well thought out and backed by extensive research.
Here are the three pillars of the Buffer strategy:
1) Guest blogging.
2) Creating impressive blog posts for influencers of their customers.
3) Sharing their top-quality content through email marketing.
4) If done properly, guest blogging can bring you lots of benefits.
It establishes you as a thought leader in your niche, gives you excellent opportunities for networking, brings traffic to your site, and helps you grow your list and gain new customers.
Here is what Jeff Goings, the best-selling author, says about guest blogging:
“I used guest posting to get over 10,000 subscribers in 18 months.”
Buffer knows a thing or two about guest posting as well. Guest posts helped them gain 100,000 users. Those are remarkable numbers!
There are some definite trends in content marketing in 2018 that can have a great impact on your Marketing Strategy. You can find out more details, following this link: removed link