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Add The Affiliate Link As P.S.?

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live4therisk
Posts: 25
Joined: 07 Mar 14
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Add The Affiliate Link As P.S.?

I've read somewhere that using a P.S. at the end of an email and putting an affiliate link at the end of it is very effective.

Do you recommend this strategy or do you think it is better to put affiliate link before closing statement of email?

Just wanted to hear thoughts based on conversions etc...

Thanks!
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Site Admin
cecille.l
Posts: 7010
Joined: 25 Feb 11
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A post script or PS is usually when you forget something and you need to add it in. I don't recommend adding your affiliate links as P.S. because not a lot of users would both scroll down and see if you have a P.S. on there.

I suggest you place your affiliate link within the body of the newsletter. It could be a small text between paragraphs 1 and 2, or an anchor text within the email, or a call to action at the bottom of your newsletter. Users will be able to see it much better that way, and quicker too.

Hope that helps. Have a good day!
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Cecille


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Site Admin
aletta
Posts: 3719
Joined: 09 Jul 06
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We used to put P.Ses all over the place, because of the assumption that people would scroll all the way to the bottom of the page to figure out if the rest of the content was worth reading (and to see the price, when it came to sales pages).

The idea with the P.S was to try to ram home the most important and exciting things in the email to either encourage the reader to go back up and read the rest of it, or as a last ditch attempt at getting them to click something before they run away.

I haven't seen a great many P.Ses on sales pages anymore (I might be hanging out with the wrong crowd). I do see them in emails though, and I would use them to give readers the TL;DR (too long; didn't read) version of the email -- especially if it was a very long email. I wouldn't bother with a short email.

You could put your affiliate link in there, absolutely. If I were you I would test it. If your mail client lets you split-test your emails (send 50/50), try one version with a P.S and one version without. See if it makes a difference in the clicks.

Every list will be different, so there's no hard and fast rule. You just gotta test.
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PremiumMember
live4therisk
Posts: 25
Joined: 07 Mar 14
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Thank you so much for the great ladies!

I will definitely try to split test if i can and will look into it out of curiosity :)
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brad9
Posts: 94
Joined: 01 Feb 13
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Our company uses them, but not all of the time. I'm not sure that they're a huge deal breaker one way or another, but definitely worth a shot for you. If you find they don't work out as well as you hoped, you can always stop using them.
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adam.kent
Posts: 105
Joined: 31 May 14
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As for what others do, that really won't matter. The only thing that matters in this situation is what works best for you and your own subscribers.

You're the only person that knows your subscriber list well enough to say whether or not it would work. Look to the past to see what worked for you best, when including links. On those emails where you included an affiliate link in the first paragraph or body of the email, did you get good click throughs and purchases of the recommended product? If so, then I would just stick with a winning formula.

And, obviously you want to try something new by including the affiliate link in the signature line. So, as some others have suggested, just try out the idea to see if it will work. But, don't risk your entire email list on it. Randomly sample the list by sending an email with the PS signature affiliate link to some of your subscribers and check the response. Did it result in more sales?

Be willing to keep adjusting your methods as you fine tune your emails for maximum conversion. In this way you will also increase your profits.
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Adam Kent - Social Media Manager at http://jarvee.com/

"The best way to predict the future is to create it." - Peter Drucker

 

This topic was started on Sep 05, 2014 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.