Social media gives your brand the opportunity to authentically talk to your target audience. You're able to show them who you are as a company beyond the products you sell or the services you provide. It also provides a way to tell your story and values.
louisebuckner wrote:From branding to thought leadership to generating leads and increasing revenue, it is one of the most versatile and cost-effective methods a business can use to reach its target audience and accomplish goals. By using social media correctly to tell your story, your company can showcase what makes your brand unique.