Joined: 02 Aug 23
27 Oct 23 8:01 am
keep it short:
Aim for around 40-50 characters to ensure the entire subject line is viewable across different devices and email clients.
Personalize: Use the recipient's name or other personal information when appropriate. Personalized subject lines can attract attention and make the recipient feel more valued.
Create curiosity: Pique the recipient's interest by creating a subject line that leaves no questions or hints at valuable information in the email.
Urgency and FOMO: Using a sense of urgency or fear of missing out (FOMO). Phrases like “Last Chance,” “Limited Time Offer,” or “Don't miss this opportunity” can encourage quicker action.
Be specific: State the content or purpose of the email in the subject line. Vague or unclear subject lines can cause confusion and lower open rates.
Use emojis: Emojis can add visual appeal and help your subject line stand out in a crowded inbox. However, use them sparingly and make sure they are relevant to the content of the email.
A/B testing: Test different subject lines with A/B testing. This involves sending variations of your subject line to a subset of your audience to determine which content performs best. Use a winning subject line for the main email campaign.