26 Jan 17 1:06 pm
1. Share at the best times.
There may not an exact best time to post, but data analytics firm SumAll found the optimum times to post on various platforms as follows: 9 a.m. to 11 a.m.
2.Grow your email list.
Yes, email is still popular. In 2012, 91 percent of consumers reported checked their email everyday, according to a survey by Exact Target, now part of Salesforce.
3. Conduct A/B tests.
How can a company owner learn if a social-media campaign is reaching the intended audience or figure out which components customers liked? Run a simple A/B test, also known as split testing.
4. Send the right message to the right platform.
Every social media platform serves a different purpose and draws a distinctive audience. Understanding this can make your marketing efforts go more smoothly.
5. Don’t just rely on organic strategies.
In a perfect world, organic search-engine optimatization efforts would be enough for all your marketing needs. And best of all, it’s free. But the world isn’t perfect. Sometimes you have to pay for a spike in traffic.