03 Jan 10 3:48 am
1 Aff Company + an 11% Conversion Rate = $70K in 2009
Hey everyone please read to the end because I am in need of guidance.
About two years ago I started sending traffic to a well known weight loss program via Yahoo Search Marketing. I had a total of 3 keywords each was a variation of the company's brand name. The offer converted like crazy for a number of months until the advertiser forbid any advertising on their brand name. With the verdict coming down from on high, I pulled all my ppc campaigns for this offer. After reading and rereading their terms of service, i discovered they had no official brand policy as it related to SEO so, since i knew this was a money maker I shifted my focus to try to rank naturally for the brand name of this particular company.
After reviewing some of Mark and the Affilorama team's coursework and implementing 70% of it, I started to see results. The great news is that after a year or so of going natural, i hit the jackpot so to speak. I have multiple page 1 listings for variations of the brand including the main head term. So much so that for 2009, this one company maintained an 11% conversion rate which produced over $70K in commission for me personally.
I am grateful for the course materials that take you step by step but now I am in need of guidance.
I have this great weight loss offer that converts well for its brand name but I feel as though I have maxed out on traffic related to the brand. I am not sure how to take it to the next level in terms of more traffic and revenue. The company forbids advertising on ppc engines for its brand. I know it must be obvious but I can't see the forest for the trees.
Any advice on how to scale this thing? i want to break into the "big leagues" but I am not sure how to scale this offer up?
Thanks for any thoughts you may have.