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How to test for profitability?

PremiumMember
tino
Posts: 35
Joined: 14 Jun 06
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How to test for profitability?

I realize it's usually best to build a Landing/squeeze page to make the most profits, but what about when you are trying to choose a new product or service to sell?

Instead of going through the effort and time for a product that may or may not be profitable, is it better to test it by sending the customer directly to the merchant from Awords then build your landing/squeeze page after the product shows potential?

Or maybe I should just ask, when searching for a product or service to market, what is the best way to test it for profitability?

Thanks,
John T
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Support
greg
Posts: 17
Joined: 15 Jun 06
Trust:
Hi Tino,

Yes you could simply send Adwords traffic to test. But for me, I prefer to take a day to set up a simple, single page website to for traffic to pass through. Testing directly from Adwords to the product Site can give mixed results, and often your ads profiting will rely solely on the hope that no-one else is sending traffic directly to the merchant site.

If you spend 1 day setting up a quick site, that page can work for you for ever, making the odd sale via free search engine traffic, and giving yourself greater control in the paid listings. If it looks like you've chosen a non-profitable product to sell, but know your site has a good, selling structure, then just modify it and begin testing a new product.

Don't be afraid to contact a webmaster and ask what their conversion rate is for a product before deciding to affiliate to them though.

Hope this helps : )
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PremiumMember
fogs
Posts: 7
Joined: 19 Jun 06
Trust:
Hi Greg and John

I'm butting in here, hope you don't mind!

If you spend 1 day setting up a quick site, that page can work for you for ever, making the odd sale via free search engine traffic, and giving yourself greater control in the paid listings.


I am more than happy spending a day or so putting up a page for a new affiliate campaign, but, what about the domain name? Let's say you were running a campaign for red sports cars ... would you then purchase http://www.redsportscars.com for testing purposes and be prepared to ditch it if the campaign turned to custard, or would you use GenericWebsiteName.com for the test, and, if all went well, purchase RedSportsCars.com?

:wink: And to take it a step further ... is there a market for generic domain names which people could use a sub-domain of, for testing purposes? (dodgy grammar, sorry!)

Cheers, Erin
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Last edited by ampie g on 28 Jan 10 4:56 am, edited 1 time in total.
Reason: unlinked URL as not actual link but only used for illustration
 

clifftan
Posts: 25
Joined: 16 Jun 06
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I guess we're all talking about same topic.

http://affilorama.com/members/forum/viewtopic.php?t=17

In fact, I was also hoping to register a generic domain name to be use forever as a testing for adwords, if it proves to be a winner, then I could go for a unique domain name.

It also seems to me that people are more prone clicking on a theme related domain name like "http://www.dogagressiontips.com" rather than "http://www.mybestsite.com/dogagressiontips", which could send an incorrect result.

Has anyone done testing to see if the CTR does not differ much?

rgds,
Clifford
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Site Admin
markling
Posts: 2488
Joined: 13 Jun 06
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Yes I've tested and find clickthru rates slightly better when the site is a .com including the keywords. eg LearnTheGuitar.com rather than Mysite.com/LearnGuitar
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