15 Dec 09 6:32 pm
You should be checking your keywords for commercial intent before you even get to the stage of building your site. You need to be reasonably certain that those keywords are converting and not just getting traffic. Traffic keywords are usually people just looking for information, not buyers.
Here are some examples.
People seeking information might type in phrases like:
train my dog
train a dog
People looking to buy something will type in much more focused keyword phrases like:
dog training school
dog training book
dog training Los Angeles
dog training course
Or product names like:
Sit, Stay, Fetch
Kingdom of Pets
Some other phrases to look for are:
Some products are for physical/mental ailments and you'd want phrases like:
get rid of
That's only touching bases on a few things, but hopefully you get the idea. You can test keyword phrases to see which ones convert into sales by using pay per click advertising and tracking each individual phrase all the way down to the sale. It's best to start off with smaller groups of related words and track by the group first, especially if you have a large keyword list. Look and see which group(s) most of your sales are coming from and then track each keyword individually from there.
You can also keep track of the top paid ads listed in Google for each keyword phrase. The idea here is to see which ads are still bidding on the keyword after two weeks or more. Those that are still there are likely making a profit. Why would they spend money on advertising if they weren't? Of course there are exceptions to this rule, like insurance which makes most of its money on the backend, but normally this will work. You can use free tools like SpyFu to research keywords and see how long ads have been there too.
There's also other paid software that is excellent for doing this type of research.
Also, if an offer isn't converting well after you've sent 300-400 visitors or more, you may want to test another offer in its place. This could be the result of a crummy salesletter or a bad reputation. Did you type in the product name into Google before you promoted it? Of course, there will be some affiliate reviews that try to sell the product, but there should be some honest ones as well. I just did this last night for a product that's been a best seller at Clickbank for years, but I found out that many people were saying it wasn't as good anymore and that there were better options available now. That research saved me money AND got me a better product! Do your research!
Newb, I highly recommend that you stop everything you're doing and go back and watch the videos of Mark creating this new blog. There are many lessons to be learned there that you need to know before you go any further, otherwise you may end up frustrated. Just trying to help you.