Most affiliate marketers are on board with the idea that social media marketing is "mainstream," and they are already using it to some degree in their marketing strategies. Those that aren't are missing out, and many that are using social media aren't utilizing it as fully as they could be.
The fact is, social media marketing is a free way to promote your business and to enhance your business image. If the strategy is properly developed, it will also result in attracting more affiliates to your program. In essence, it is a way to connect with your target audience on a new and more personal level.
Start with Great Content
The same saying you've always heard applies here, too: Content is king. Be sure to add some great content that's interesting and includes some captivating images.
However, this is where things can get confusing. Although you should not be afraid to be friendly on social media sites, what you post should be professional in nature. For example, even though it is perfectly fine to discuss major life accomplishments and events, you should not discuss issues that could be considered too personal or sensitive. This includes such things as sex or even pictures of you when you've obviously had too much to drink.
Connecting with your audience on social media platforms offers a place to interact with affiliates and customers on a different sort of level. Social networking means engaging with others.
Rather than simply being a professional who seems to be hidden behind a website, the social media platform is a place to get to know affiliates, customers, and others as "real" people. And, of course, this means you should let them know a little something about you.
When it comes to connecting, it is definitely important to remember to respond to messages from customers, affiliates, etc. Whether messages you receive are positive or negative, you need to keep in mind that you are representing your business.
Respond with a level-headed answer that is informative and properly worded. Remember that the person who sent the message is not the only one who will read your reply. This is an opportunity to show off the high business standards and customer service you live by.
Keep it Positive
It is always best to offer content and messages that will put you as well as your business in a positive light. Just remember that the content added must be true.
This is also a good place to talk about any charity work or events you are involved in. Another example of something positive to post about would be the addition of a green or eco-friendly office space to your business or special awards you are giving to accomplished affiliates.
If you're not using social media network sites to enhance your online reputation and brand, you are missing out. Information at Reputation.com can be helpful in learning more about online reputation management.
The reality is, social media sites are a connection point. It's a place where you can meet your target audience head on. This is an awesome opportunity, and it's free! It really doesn't get any better than that. Just get involved and take action to connect and enhance your business image in a positive way.
Debbie Allen is a freelance writer, blogger, and online marketer. She likes to focus on information that is helpful to small business owners, such as tips about reputation management and marketing strategies.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net