I believe that marketing is all about the numbers. You can achieve any goal no matter how big it is with a little reverse engineering.
Do you know exactly how many affiliate sales you need to make over the next 12 months to achieve your income goals?
Do you have a goal? Do you have a detailed plan of exactly how you're going to achieve it?
Failing to plan is planning to fail. You've probably heard that before right?!
I recently spoke with a guy who makes a massive income through IM. He took me through the following exercise, It blew me away. Go through it with your own numbers and you'll be amazed at it's simplicity and power.
My goal for the next 12 months is crack a million bucks in online sales.
Here's how I'm going to do it.
I sell an clickbank product which has an average payout of $96.
1,000,000 / 96 = 10,416 (over the next 12 months I need to sell 10,416 ebooks - that's a hell of a big number right?)
10,416 / 52 = 201 (number of sales I need per week)
201 / 7 = 29 (I need to make 29 sales every day)
A poor performing sales letter will convert at 1% therefore:
29 * (100/1) = 2900 (this is how many people I need to send to my sales letter every day)
I'm catching people with a squeeze page to capture subscribers by giving away a free report. I expect to convert around 40% of people who visit my page.
2900 * (100/40) = 7,250 (This many people need to see my squeeze page every day - damn that's pretty scary.)
But! A well written newsletter series should see the conversion rate increase from 1% - 10%.
7250 / 10 = 725 (I need to generate this many views to my squeeze page every day - sounds a bit more like it!)
With $1,000,000 on the line do you think you could generate this much traffic to your sales funnel?
Put your numbers into this exercise right now. There's a real power in getting absolutely specific with your goal setting. Your situation will be different to mine so...
How much do you need to earn over the next 12 months? Where are you starting from? What resources have you got to work with? How much commission are you getting per sale?
Remember that if you are only getting $17 per sale you're going to have to make 5 times as many sales as I am.
Make sure you're working in a market that has money to spend and is highly motivated to do so. I'm thinking weight loss, make money online, or relationships.
Being affilorama students you should already be well aware of this though.
Make sure the clickbank product you are trying to sell has a high gravity. You need to be sure that the sales page will convert before you send your hard earned traffic over to it.
Concentrate on one traffic strategy until you have mastered it. There's no point playing around with your sales funnel too much until you have a decent amount of traffic coming through to get meaningful statistics from.