11 Dec 06
29 Jun 07 2:59 am
The point is the site is about pies and then branches out into different pies.
Any search for say, "apple pie
" will tag the "apple pie
" page, the words "apple
" and "pie
" on the page, the word "pie
" on all the other pages and the site name "Pies
", along with all the meta tags etc, giving it a far higher rating than if you made the "apple pie
" page a separate site.
As I understand it you have copped a longtail keyword search bonus. Search engines don't search for "apple pie
". They search for "apple
" then "pie
" and give sort of extra bonus points if both occur together.
You need to keep it to one topic (eg pies) not say, "pies and Cakes".
My site was originally about art and creating an art business. It rated hopelessly, no matter what I did. The content was good the graphics good, people visited it but for the search bots, it languished. I dropped the art business side off, just keeping the art portion (so the site had less pages with less keywords etc) and it took off.
My theory is :
Unwittingly I had created a site with several topics - (Art and Business), so my search scores were effectively split in half in terms of relevance. When I split off the Business topic, even though there were a lot of keywords in there, the search engines saw Art in the heading and tags, searched and found Art , not business and my ranking rose.
I have another site for jewellery and I tested this on that site and in two months the rankings dropped when I added another topic (auctions) and rose when I removed that section.